zaair haider

I’m an Amazon PPC specialist with 4+ years of hands-on experience developing, launching, and managing Amazon PPC campaigns across multi-brand eCommerce portfolios in the US, UK, and EU. I focus on improving CTR, conversion rates, and ROAS through continuous optimisation, A/B testing, and disciplined spend pacing, using insights to guide every next decision.

In my most recent major role, I managed Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display for a 1,000+ SKU catalog, accountable for $30,000+ in monthly ad spend across US and EU markets. I reduced ACoS from 39% to 16% and TACoS from 15% to 8% while scaling monthly revenue to $200K, and I led Prime Day PPC strategy delivering $900K to $1M in single-event sales through preparation and bid scaling. I also executed 400+ new product launches with customised PPC strategies, carrying campaigns from pre-launch through organic ranking stabilisation.

Earlier, I managed 10+ eCommerce brands simultaneously, overseeing $50,000+ combined monthly ad spend across US and EU markets in health, wellness, home, and sports categories. I used keyword research, bid optimisation, and performance experiments to achieve ~10% launch ACoS, while scaling portfolios to 25–40% net margins through profitability-focused PPC management. Now as an Amazon Launch Consultant, I’m developing and running full-funnel Sponsored Products, Sponsored Brands, and Sponsored Display campaigns—continuously optimising bids, targeting, and creatives, delivering weekly leadership-ready reporting (ACoS, TACoS, ROAS, CVR, CTR), and collaborating on media plans aligned to growth objectives.