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Merih ARPACI

@meriharpaci

E-Commerce Senior Specialist at ETSTUR, improving conversion through A/B testing and personalized campaigns.

At ETSTUR, I lead daily trading and content management for airline, bus, and app projects. I test website and mobile app developments and work with software and design teams on website improvements.

I plan website A/B tests with marketing, design, and merchandising teams to improve the user experience and conversion rates. I also create customer segments and personalized campaigns, and use GA4, Microsoft Clarity, and Qlik Sense to analyze performance and shape e-commerce strategy.

Previously, at New Balance Turkey, I managed e-commerce operations across stan.com.tr and major marketplaces, including Amazon and Trendyol. My earlier e-commerce roles at CarrefourSA and Praktiker included marketplace listings, campaign planning, online orders, and performance reporting.

Experience

Work history, roles, and key accomplishments

Current

E-Commerce Senior Specialist

Current

ETSTUR

Jan 2024 - Present (2 years 9 months)

Lead daily trading and content management for airline, bus and app projects, aligning with digital best practices and delivering continuous growth. Identify and resolve technical issues affecting website performance, ensuring seamless user experience for customers browsing and making purchases.

GA4 Microsoft Clarity Qlik Sense A B Testing Ecommerce Content Management Web Development Mobile Application Testing Customer Feedback Analysis Competitive Analysis

E-Commerce Senior Specialist

New Balance Turkey

Oct 2021 - Oct 2023 (2 years)

Directed end-to-end ecommerce operations for a multi-brand sportswear portfolio on stan.com.tr and major marketplaces. Managed marketplace operations on Amazon including listing, pricing, stock coordination and campaign planning.

Amazon Seller Central Google Analytics GA4 Tableau E Commerce Operations Marketplace Management Campaign Planning Data Analysis Stakeholder Management

E-Commerce Specialist

CarrefourSA

Aug 2020 - Jan 2021 (5 months)

Managed product listings on Amazon, including product uploads, campaign setups, content updates and category optimization. Monitored product performance, pricing competitiveness and campaign results through Amazon Seller Central tools.

Amazon Seller Central Campaign Management Competitive Analysis Digital Marketing Ecommerce

E-Commerce Specialist

Praktiker

Apr 2016 - Feb 2020 (3 years 10 months)

Delivered fast and effective solutions to customer requests from both in-store and online channels, ensuring high customer satisfaction. Managed online order processes and customer service communication, coordinating incoming requests through digital platforms.

Customer Service Order Management Amazon Analytics And Reporting Tools Analytics Teamwork