Open to opportunities

Leny Ramawati

@lenyramawati

Message

Results-driven Senior Data Analyst with expertise in digital banking.

Indonesia

Message

What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a results-driven Senior Data Analyst with over 10 years of experience in the digital banking and fintech sectors. My expertise lies in transaction analytics, customer segmentation, BI reporting, and predictive modeling. I have a proven track record of translating business needs into actionable insights that enhance profitability, optimize costs, and drive data-informed decisions.

At Bank Aladin Syariah, I conducted comprehensive customer segmentation that led to a 20% increase in engagement for targeted marketing campaigns. My analytical skills have enabled me to formulate strategies that resulted in a 15% rise in monthly active users and a 12% improvement in product margins. I am passionate about mentoring junior analysts and fostering a culture of self-service analytics, which has effectively reduced manual workload by 40%.

Throughout my career, I have successfully led multi-national BI deployments and engineered robust data pipelines that streamline operational reporting processes. My commitment to excellence is reflected in my ability to optimize SQL queries, automate reporting, and enhance overall reporting efficiency by 30%. I thrive in collaborative environments where I can engage with cross-functional teams to drive strategic decision-making.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

Bank Aladin Syariah

Jan 2022 - Present (3 years 7 months)

Conducted comprehensive customer segmentation based on transaction behavior and average balances, leading to a 20% increase in engagement for targeted marketing campaigns. Performed in-depth analysis of debit card usage patterns, formulating an enhanced adoption strategy that resulted in a 15% rise in monthly active users. Developed a profitability driver tree to establish clear connections betwee

BigQuery Looker Metabase Tableau SQL Customer Segmentation Data Visualization

Senior BI Consultant / Team Lead

PT NTT Indonesia

Jan 2019 - Present (6 years 7 months)

Conducted comprehensive requirement analysis to develop and implement high-impact dashboards for executive stakeholders, enhancing strategic decision-making. Standardized business intelligence documentation, including Technical Specification Documents (TSD), User Acceptance Testing (UAT) scripts, and training materials, to improve project delivery quality and consistency. Achieved a 30% increase i

Power BI Oracle SQL Server InstaBI Business Intelligence Stakeholder Engagement Data Governance

Senior BI Consultant / Technical Lead

PT Emerio Indonesia

Jan 2010 - Present (15 years 7 months)

Spearheaded multi-national BI deployments, tailoring key performance indicators to meet diverse local market needs. Engineered robust data pipelines and interactive dashboards to streamline operational reporting processes. Successfully delivered over 15 comprehensive dashboards, enhancing insights into product performance and customer engagement.

Power BI Oracle SQL Server InstaBI Data Pipelines Dashboard Development

Hyperion Consultant

Sigma Solusi Integrasi

Jan 2009 - Present (16 years 7 months)

Spearheaded the implementation of budgeting and planning systems for enterprise-level clients, enhancing their financial management capabilities. Developed comprehensive User Acceptance Testing (UAT) protocols to ensure the seamless adoption of new financial systems. Crafted detailed end-user documentation to facilitate user understanding and engagement during financial system rollouts.

Hyperion System 9 Planning Essbase Oracle Financial Management UAT System Implementation