Yura Namchoom

Developing brand and content playbooks, cross-channel workflows, and messaging execution across performance marketing, CRM, ORM, website, and social. Planning and executing growth strategies for founders and brands by analyzing markets, audiences, competitors, and category dynamics.

Led 0-1 content strategy and execution across performance, website, CRM, and organic channels for new initiatives and Founders social media. Scaled Founder's Social Media from 3k to 40k+ followers and owned metrics like CAC, CTR, CVR, and ROAS across paid channels.

Owned product-led marketing communications for Lemonn App, optimized paid campaigns for app downloads and conversions, and wrote UX, direct response, web, and ad copy for financial markets. Managed lifecycle marketing and CRM strategies across push, email, newsletters, WhatsApp, and walkthroughs.

Managed catalog content projects from inception to delivery, wrote for PDP, A+, marketplaces, app, and web pages. Implemented SEO strategies for Amazon products, increasing CTR from 0.75% to 1.8% and CVR from 0.46% to 0.68%.

Managed content operations and merchandising support for Beauty, Jewellery, and Pharma categories. Created optimized product detail pages with SEO-friendly metadata and conducted website audits to ensure catalog accuracy.

Scriptwriting and storyboarding for promotional and explainer videos to drive brand awareness and lead generation. Formulated B2B content marketing strategies and conducted competitor analysis to identify content gaps.

Executed campaign ideas for social media marketing, including collaborations with Bollywood and Splitsvilla celebrities. Managed community engagement with macro and micro-influencers and wrote content for websites, apps, and ads.

Completed MSc in Environmental Science from North-Eastern Hill University, Meghalaya in 2018.