I built and operate Baby Bless, Lean Vogue, and Travel Freek across baby apparel and accessories, jewelry and beauty, and travel products. I handle the e-commerce lifecycle from product research and sourcing through storefront operations, acquisition, fulfillment coordination, and customer experience.
At Baby Bless, I grew the brand from zero to $50,000 in revenue at a 40% net profit margin through organic acquisition. I also grew Instagram to 25K+ followers and built a network of 300+ brand ambassadors.
Through offer design, merchandising, CRO, and customer experience optimization, I increased average order value by 33% and improved customer retention by 40%. Product launches generated 41% of total sales within their first 10 months.
I co-founded AceSquare Media, a B2B growth agency, where I handled campaign delivery, prospecting, messaging, automation, and performance optimization. I ran two campaigns totaling about 13,700 cold emails, with reply rates of 11.06% and 11.18%, generating about 37 qualified interested leads.
