Open to opportunities

Yuk Al

@yukal

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Multilingual marketing and PR specialist with 12 years of experience.

Malaysia

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful campaigns and engage diverse audiences.

I am a multilingual marketing and PR specialist with over 12 years of experience in digital marketing, social media strategy, content creation, and public relations. My strong network across the airline, tourism, and media sectors in Japan and internationally has allowed me to develop a proven track record in campaign planning, budget management, data analysis, and stakeholder coordination.

Currently, I work as a Trust and Safety Associate at Accenture Technology Solutions, where I apply multi-layered judgment to assess content and contribute to model training accuracy. My freelance roles as a Social Media Content Planner have further honed my skills in developing engaging content tailored for Japanese audiences, analyzing performance metrics, and driving follower growth. I am passionate about bridging cultures and delivering strategic communications that drive engagement and growth.

Experience

Work history, roles, and key accomplishments

Current

Social Media Content Planner

Current

Tourism Gold Coast

Dec 2015 - Present (9 years 6 months)

Developed and managed content for Japanese Facebook and Instagram accounts. Analyzed performance metrics and monthly KPIs to improve engagement and follower growth.

Content Management Performance Metrics KPI Analysis

Current

Trust and Safety Associate

Current

Accenture Technology Solutions Sdn Bhd

Feb 2025 - Present (4 months)

Applied multi-layered judgment to assess content against queries using side search, cultural context, and user intent. Evaluated and categorized text, image, video, and hashtag content based on engagement, informativeness, and alignment with platform policies.

Content Moderation User Behavior Analytics

Social Media Content Planner

Nippon Television Network Corporation

Oct 2021 - Sep 2022 (11 months)

Developed Twitter content and promotional campaigns for the 'Hitome de Wakaru' TV show. Increased follower engagement through regular interactive campaigns.

Campaigns Interactive Campaigns Social Media Strategy

Social Media Content Planner

Kodansha Ltd.

Oct 2021 - Sep 2022 (11 months)

Produced bilingual (Japanese and English) content for Kodansha’s Twitter account. This role focused on creating engaging content for a diverse audience.

Japanese English Content Production

Marketing & Sales Executive

Access Inc.

Dec 2015 - Jul 2021 (5 years 7 months)

Led marketing strategies for Sanriku Railways to boost inbound tourism to Tohoku and promoted tourism in Iwate Prefecture during the Rugby World Cup 2019. Directed CSR projects in disaster-affected areas through collaboration with NPOs and managed contracts with partner agencies.

Marketing Strategy CSR Contract Management

Social Media Content Planner

Tourism Australia

Dec 2015 - Nov 2018 (2 years 11 months)

Managed social media content for Facebook, Instagram, and Twitter targeting Japanese audiences, achieving a 10,000-follower increase in the first month. Conducted monthly reporting and content performance analysis.

Social Media Management Content Performance Instagram Twitter

Senior Marketing Executive

Turkish Airlines

Aug 2013 - Nov 2015 (2 years 3 months)

Managed social media (Facebook, Twitter) and led development of the Japanese e-commerce website, initiating cross-promotions with hotel brands. Organized campaigns with sponsored sports teams and executed influencer marketing and media/influencer fam trips.

Social Media Management Influencer Marketing Campaign Management