Looking for a job

Oussama Maqboul

@oussamamaqboul

Message

I build high-performing paid media funnels that grow e-commerce, technology, and local-service brands.

Morocco

Message

What I'm looking for

I'm looking to grow paid media and performance marketing campaigns where I can improve funnels, optimize CPA and ROAS, manage budgets, and help brands scale customer acquisition.

I've led paid media campaigns for Yaqoota Cosmetics, Maborn.ma, and My Authentic Store, building funnel optimization and retargeting systems that improve ROAS and support scalable e-commerce growth.

For Reality Meta, Pontinflu, and Abdellah Bensaid, I engineered targeted advertising strategies focused on audience acquisition, engagement, lower CPA, and more efficient ad spend.

I've also managed lead-generation campaigns for Car Rent Marrakech and M HOB Metal, combining audience segmentation, A/B testing, budget allocation, performance dashboards, and stakeholder reporting.

Experience

Work history, roles, and key accomplishments

Current

Lead E-Commerce Media Buyer

Current

Freelance

Jun 2025 - Present (1 year 4 months)

Directed high-performance paid media campaigns for cosmetics and retail brands, implementing funnel optimization and retargeting systems to maximize ROAS. Managed daily ad operations, A/B testing, and budget allocation for extensive product catalogs.

Paid Media Funnel Optimization Retargeting A B Testing Allocation ROAS

Digital Advertising Specialist

Freelance

Jan 2024 - Jun 2025 (1 year 5 months)

Engineered targeted digital advertising strategies for technology platforms and influencer brands to drive audience acquisition and engagement. Monitored campaign analytics and used data-driven bid management to lower CPA and optimize ad spend.

Digital Advertising Audience Targeting Campaign Analytics Bid Management CPA Optimization

Media Buyer

Freelance

Jun 2023 - Jan 2024 (7 months)

Supervised lead-generation campaigns for local service industries and custom manufacturing sectors. Tracked campaign metrics, audience segmentation, and structured monthly performance dashboards for client review.

Lead Generation Campaign Tracking Audience Segmentation performance reporting