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Yolanda Pressley

@yolandapressley

Brand storyteller and content strategist who developed My Sister's Haven messaging and survivor-story campaigns.

At My Sister's Haven, I developed the core brand messaging and created “New Beginnings: Her Story,” a repeatable social format for sharing survivor stories with guided prompts and privacy options. I also wrote fundraising copy and created awareness and fundraising videos.

At Luv2Knit & More, I created recurring content and campaigns across social, email, web, and in-store channels. I designed the e-commerce website and used customer feedback, sales results, and inventory data to refine promotions, product assortment, and events.

In my current director roles at Community Property Management and CPM MGMT, Inc., I work directly with the CEO and lead a team of approximately 10. I led the Entrata rollout across a 12-property portfolio and review recurring reports to identify issues and recommend action.

Experience

Work history, roles, and key accomplishments

Current

Director of Finance & Administration

Current

Community Property Management

Jun 2025 - Present (1 year 4 months)

Work directly with the CEO as a senior operating partner, translating priorities into coordinated action across finance, property operations, and compliance. Provide functional leadership to property managers and advise on budgets and salary increases.

Executive Communication Financial Analysis Stakeholder Management Leadership

Current

Director of Finance

Current

CPM MGMT, Inc.

Jan 2024 - Present (2 years 9 months)

Lead a team of approximately 10 accounting, administrative, and property staff. Led the Entrata rollout across a 12-property portfolio and review 200+ recurring monthly reports to spot problems early.

Team Leadership Process Improvement Entrata Systems Financial Reporting Cross functional Coordination

Chief Operating Officer

My Sister's Haven

Jan 2020 - Dec 2025 (5 years 11 months)

Developed core brand messaging and content strategy for a domestic-violence nonprofit, including survivor-story programs, fundraising videos, and campaign copy. Led a small team and coordinated external collaborators and stakeholders.

Brand Voice Content Strategy Audience Insights Video Storytelling (STB)Fundraising Copy Stakeholder Alignment

Accounting Manager

SBG Management Services, Inc.

Jan 2022 - Dec 2024 (2 years 11 months)

Partnered with leadership and project teams on real-estate and construction work, building consistent documentation and review standards for proposals, contracts, and vendor materials.

Accounting Documentation Contract Review Vendor Management

Manager / Buyer

Luv2Knit & More

Jan 2021 - Dec 2024 (3 years 11 months)

Created consistent brand voice across social, email, e-commerce, and in-store promotions. Developed integrated campaigns and events, and used data to refine promotions and product assortment.

Social Media Email Marketing Ecommerce Campaign Development Data Analysis Customer Retention

Managing Director

Therapeutic Crafters On Call

Jan 2020 - Dec 2022 (2 years 11 months)

Created educational and promotional messaging for a fiber-arts wellness organization, collaborated on brand identity, and promoted fundraising events with coordinated messaging across channels.

Brand Identity Promotional Messaging Fundraising Multi channel Marketing

Assistant Director of Admissions & Student Affairs

Drexel University College of Medicine

Jan 2004 - Dec 2007 (3 years 11 months)

Directed admissions, recruitment, student affairs, and advising operations for 200+ graduate students, drafting leadership correspondence and supervising staff.

Admissions Student Affairs Recruitment Staff Supervision Communication Skills