At Ethiopian Airlines, I support the marketing automation ecosystem as a CRM & Marketing Automation Specialist. I manage Salesforce Marketing Cloud administration and platform governance, including subscriber management, data extensions, and automated customer journeys.
I deliver multi-channel campaigns across email, mobile push, and WhatsApp, and work with trigger-based campaigns and SFMC API integrations. I also develop templates and dynamic content using HTML, CSS, and AMPscript, and support testing and campaign optimisation.
Alongside CRM automation, I manage Google Tag Manager implementations across Ethiopian Airlines and partner websites. I oversee affiliate vendor tracking, validation, reconciliation, and partner management, and analyse campaign performance using Salesforce Intelligence Reporting and Google Analytics.
