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@yihcunchiu
Strategic Brand Designer with UX Focus
Hello, I'm Bella. With 4+ years of experience in brand design and strategy, I bring together creative thinking, structured problem-solving, and a growing passion for UX. I thrive in fast-paced environments, and my friendly yet objective approach helps teams collaborate smoothly and efficiently.
I focus on observing user behavior and translating insights into clear, meaningful design decisions, ensuring that every project not only meets business goals but also resonates with users and aligns seamlessly with the company’s vision.
My design philosophy centers on achieving smoothness, consistency, and infusing joy into every project. I would love to bring clarity and creativity through collaboration. Looking forward to the possibility of working together!
🪩 Let's connect! → oocenyc@gmail.com
🎨 Instagram @childlike.one
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Work history, roles, and key accomplishments
Devellen
Jun 2024 - Oct 2025 (1 year 4 months)
Led four full-brand rebranding projects across sustainability, short-video, skincare, and real estate, managing client communication and delivering visual applications and digital assets that strengthened brand presence.
BenQ Corporation
Apr 2024 - Jun 2024 (2 months)
Conducted unboxing experience research and designed packaging for desktop PCs, projectors, and mice while delivering market and competitor insights to inform marketing and design decisions.
UNME DESIGN
Mar 2021 - Oct 2023 (2 years 7 months)
Increased brand recognition by 20% and customer engagement through strategic brand and visual identity design while collaborating on 10+ cross-functional projects to ensure consistency.
StudioPros
Oct 2020 - Feb 2021 (4 months)
Supported over five design decisions through market research and brand strategy contributions, and contributed to the Simple City project focused on concept development and IP design.
Jing Design Group
Jul 2018 - Aug 2018 (1 month)
Created core visual designs for five new brands and gained experience in commercial packaging design and pre-production processes.
Degrees, certifications, and relevant coursework
User Experience Design
Completed the User Experience Design spring bootcamp, graduating in 2023 with practical UX skills and project experience.
Visual Communication Design
2017 - 2020
Completed a Visual Communication Design program with coursework in visual identity, packaging, and brand-related design from Sep 2017 to Jun 2020.
Software and tools used professionally
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