YI-CUN CHIU

Led four full-brand rebranding projects across sustainability, short-video, skincare, and real estate, managing client communication and delivering visual applications and digital assets that strengthened brand presence.

Conducted unboxing experience research and designed packaging for desktop PCs, projectors, and mice while delivering market and competitor insights to inform marketing and design decisions.

Increased brand recognition by 20% and customer engagement through strategic brand and visual identity design while collaborating on 10+ cross-functional projects to ensure consistency.

Supported over five design decisions through market research and brand strategy contributions, and contributed to the Simple City project focused on concept development and IP design.

Created core visual designs for five new brands and gained experience in commercial packaging design and pre-production processes.

Completed the User Experience Design spring bootcamp, graduating in 2023 with practical UX skills and project experience.

Completed a Visual Communication Design program with coursework in visual identity, packaging, and brand-related design from Sep 2017 to Jun 2020.