Open to opportunities

YI-CUN CHIU

@yihcunchiu

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Strategic Brand Designer with UX Focus

Taiwan

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What I'm looking for

I seek roles where I can lead brand and UX-driven design projects, collaborate cross-functionally, and grow into strategic design leadership.

Hello, I'm Bella. With 4+ years of experience in brand design and strategy, I bring together creative thinking, structured problem-solving, and a growing passion for UX. I thrive in fast-paced environments, and my friendly yet objective approach helps teams collaborate smoothly and efficiently.

I focus on observing user behavior and translating insights into clear, meaningful design decisions, ensuring that every project not only meets business goals but also resonates with users and aligns seamlessly with the company’s vision.

My design philosophy centers on achieving smoothness, consistency, and infusing joy into every project. I would love to bring clarity and creativity through collaboration. Looking forward to the possibility of working together!

🪩 Let's connect! → oocenyc@gmail.com
🎨 Instagram @childlike.one

Experience

Work history, roles, and key accomplishments

Brand Strategist & Designer

Devellen

Jun 2024 - Oct 2025 (1 year 4 months)

Led four full-brand rebranding projects across sustainability, short-video, skincare, and real estate, managing client communication and delivering visual applications and digital assets that strengthened brand presence.

Brand Strategy Visual Branding Client Management Figma Social Media Design Notion Cross Functional Collaboration

Visual Designer

BenQ Corporation

Apr 2024 - Jun 2024 (2 months)

Conducted unboxing experience research and designed packaging for desktop PCs, projectors, and mice while delivering market and competitor insights to inform marketing and design decisions.

Packaging Design UX Research Market Research Adobe Illustrator adobe indesign ClickUp IDEO Tools Brand Consistency

Brand Designer

UNME DESIGN

Mar 2021 - Oct 2023 (2 years 7 months)

Increased brand recognition by 20% and customer engagement through strategic brand and visual identity design while collaborating on 10+ cross-functional projects to ensure consistency.

Brand Design Brand Identity Adobe Photoshop Cross Functional Collaboration Client Relations Project Management Customer Engagement

Brand Design Intern

StudioPros

Oct 2020 - Feb 2021 (4 months)

Supported over five design decisions through market research and brand strategy contributions, and contributed to the Simple City project focused on concept development and IP design.

Brand Strategy Market Research Design Concepts Presentation Design Illustration Adobe Creative Suite