Open to opportunities

szelim ho

@szelimho

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Creative graphic designer specializing in brand identity, digital design, and AI-enhanced workflows.

Hong Kong

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What I'm looking for

I seek a creative role where I can lead brand and digital design projects, leverage AI and automation, collaborate cross-functionally, and grow client-facing and art-direction responsibilities.

I am a graphic designer with a strong foundation in brand identity, print and digital design, and motion graphics, backed by a BFA in Animation and Visual Effects and a Master’s in Creative Design and Research.

I founded and led Lim’s Design, managing client projects end-to-end, sourcing clients, and directing teams to deliver marketing materials, exhibition setups, and social campaigns.

I have hands-on experience across Adobe Photoshop, Illustrator, After Effects, Premiere, plus generative AI tools like Stable Diffusion and Fooocus, and I’ve automated workflows with Make.com and custom JavaScript and Python assistance.

I bring strong communication, art-direction experience, and a proven ability to translate client needs into effective visual solutions, from packaging and print to web banners and animated content.

Experience

Work history, roles, and key accomplishments

Graphic Designer

Mcmoto Company Limited

Mar 2025 - Jul 2025 (4 months)

Used generative AI to create sticker patterns, automated workflows with Make.com, wrote JavaScript for batch design processing, and leveraged AI tools for Python-assisted development and marketing ideas.

Generative AI Stable Diffusion JavaScript Python Automation)Batch Processing AI Development

Art Director

Lim's Design

Sep 2021 - Sep 2023 (2 years)

Founded a freelance consultancy managing end-to-end client projects in graphic design and digital marketing, led a team to deliver campaigns, sourced clients, and oversaw exhibition and stall setups.

Art Direction Team Leadership Client Management Branding Digital Marketing Exhibition Design Project Management Illustrator

Creative Executive

GreenMonday

Apr 2021 - Jun 2021 (2 months)

Collaborated on art and design planning, created client-specific promotional designs and social media content, and supported clients in exhibition participation and stall setup.

Creative Direction Graphic Design Social Media Photoshop Illustrator Client Services

Graphic Designer

DACK Concept Limited

Dec 2019 - Feb 2021 (1 year 2 months)

Planned and coordinated creative marketing campaigns with the marketing team, prepared client-specific promotional designs, and produced social media content while supporting exhibition participation and stall setup.

Graphic Design Campaign Planning Photoshop Illustrator Exhibition Design

Graphic Designer

Mobicon_Wishh_Videocom Technology (HK) Limited

Oct 2018 - Apr 2019 (6 months)

Collaborated with marketing to develop strategies and improve website UX, planned and executed art projects, and created client-specific promotional designs for cover pages and online shop materials.

Graphic Design Brand Identity Photoshop Illustrator UX Marketing Collateral Social Media Design Print Design

Bartender

Amaromi's Little Italy

Jul 2014 - Dec 2015 (1 year 5 months)

Developed and crafted creative cocktails and delivered exceptional customer service in a high-volume restaurant environment.

Customer Service Beverage Development Time Management Communication Teamwork

Education

Degrees, certifications, and relevant coursework

Hong Kong Metropolitan University

Bachelor of Fine Arts with Honours, Animation and Visual Effects

Completed a Bachelor's degree with honours focusing on animation and visual effects, developing skills in motion graphics, visual storytelling, and digital production.

Ming Chuan University

Master of Arts, Creative Design and Research

Completed a Master's degree in Creative Design and Research in the Department of Commercial Design, focusing on advanced design research and commercial design practices.