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Yesenia WittmanYW
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Yesenia Wittman

@yeseniawittman

I grow brands through scroll-stopping content, social strategy, and polished online presence.

United States
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What I'm looking for

I’m looking to help brands create clever, current, and sparkly social content that strengthens their online presence, grows engaged audiences, and turns strategy into real results.

I grow brands through social content that performs, from scroll-stopping short-form video to polished online presences. I’ve worked professionally in social media for over 10 years.

At Cali Wholesale Flowers, I scaled Instagram from 1K to 14K+ followers, led the Cali Boxes product launch, and managed content, influencer, UGC, and cross-platform campaigns across Instagram, TikTok, and Facebook.

As founder of HappiSocials, I manage content from idea to execution, using platform insights, content calendars, launches, and community engagement to help brands build loyal audiences and real results.

Experience

Work history, roles, and key accomplishments

HappiSocials logoHA
Current

Social Media Manager

Jan 2026 - Present (9 months)

Founder of HappiSocials, a social media studio helping brands grow with content that actually performs. Think scroll-stopping videos, strong brand presence, and strategy that turns pretty feeds into real results.

-Manage social media from idea to execution, including content planning, creation, and publishing across Instagram and TikTok.

-Create and optimize short-form video content designed to

Cali Wholesale Flowers logoCF
Current

Social Media Manager

Oct 2022 - Present (4 years)

-Scaled Instagram audience from 1K to 14K+ (+600%) by creating high-performing, on-brand short-form content (Reels/TikTok) and leveraging platform insights

-Led content strategy and execution for product launch “Cali Boxes,” managing visuals, messaging, and full social rollout.

-Developed engaging, community-driven content (including behind-the-scenes and event coverage) to strengthen audience r

Target logoTA

Leadership Team

Jul 2021 - Jul 2022 (1 year)

Worked as Leadership Team at Target.

Boys & Girls Clubs of Oceanside logoBO

Site Director

Nov 2016 - May 2020 (3 years 6 months)

As an energetic and passionate Site Director, I had the absolute delight of curating an extraordinary after-school program that brought joy and growth to our members and their families. From member-led fairs and dazzling talent shows to captivating field trips and enchanting dances, I ensured that every moment with us was filled with excitement and wonder.

As a skilled supervisor, I not only orch

FranConnect, USA logoFU

Social Media Manager & Customer Support Analyst

Apr 2015 - Nov 2016 (1 year 7 months)

At FranConnect, I had the incredible opportunity to lead our dynamic team and visionary franchise owners on an exhilarating journey through the realm of "Social Media." Our mission was to empower clients by delivering cutting-edge solutions for building and amplifying their online presence, harnessing the power of trending social media strategies.

As a problem-solving guru, I swiftly tackled chal

Google logoGO

Google Trusted Tester

Mar 2016 - Jun 2016 (3 months)

The Google My Business and Ads teams worked on several new product features in 2016 to improve overall merchant/advertiser engagement and value. Before releasing these product features to the general public, the created beta programs and applications. I was part of the group of trusted business testers used these features and provided detailed feedback to the product team to help them improve the

Take Shape For Life logoTL

Social Media Coordinator

Oct 2014 - Apr 2015 (6 months)

Worked alongside two incredible lifestyle and fitness coaches, Greg & Whitney. I assisted with their social media effort on various social media channels. This included filming videos for YouTube, posting creative content on both their personal and professional Facebook pages, collaborating on Pinterest boards, and helping them establish a great appearance across the web.

LEGOLAND California Resort logoLR

Guest Services & Water Park Lead

Feb 2013 - Mar 2015 (2 years 1 month)

My responsibilities included managing and directing a team, handling scheduling and breaks, and leading team communication. My role as relief lead also meant handling the needs of the park's guests and a commitment to customer service.

As a Guest Service Representative at LEGOLAND California Resort, and a Relief Lead at the LEGOLAND Water Park, I constantly strive to meet the wishes of the park’s

EveryoneLinked logoEV

Social Media Business Strategist

Sep 2013 - May 2014 (8 months)

As an intern, I worked alongside the CEO and founder, David Steel to strategically assist companies in optimizing their use of social media.

From creating relevant social media posts for health professionals, to mining for articles that are relevant for political use. I was able to gain knowledge in two different fields while applying my social media skills.

MiraCosta College logoMC

Brand Ambassador

Feb 2012 - Sep 2013 (1 year 7 months)

As the MiraCosta College Brand Ambassador, my goal was to generate excitement and interest in MiraCosta College through existing student networks, clubs, and organizations. I attended school sponsored events, worked school booths & crafted content for the MiraCosta website. My main focus was Blogging about student life, and events. I served as a liaison between the students and faculty.

Boys & Girls Clubs of Oceanside logoBO

Program Specialist

Aug 2011 - Aug 2013 (2 years)

Plan, implement, facilitate, and supervise activities and events in a specific program area. Research, test, and model a variety of innovative, exciting new programs in specific core areas that meet the diverse interests and needs of members, their parents, and the community. Interface with volunteers assigned to specific programs to ensure proper application. Promote the safety of members, qualit

Education

Degrees, certifications, and relevant coursework

ST

StateFoodSafety

Food Manager Certification (FSMC)

Issued May 2022 · Expires May 2027

ME

Meta

Facebook Blueprint

Issued Jul 2016

LU

Loyola Marymount University

Bachelor of Arts (BA), Communication and Media Studies

2013 - 2015

MC

MiraCosta College

Certificate, Social Media

2014 - 2015

SU

Splash Media U

Master Social Media Certification

Issued May 2015

MC

MiraCosta College

Associate's Degree, Communication and Media Studies

2010 - 2013

DC

Dairy Council of California

California Dairy Council

Issued May 2012

FS

Fallbrook High School

High School, Diploma

2006 - 2010

Tech stack

Software and tools used professionally

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