
Yesenia Wittman
@yeseniawittman
I grow brands through scroll-stopping content, social strategy, and polished online presence.
What I'm looking for
I grow brands through social content that performs, from scroll-stopping short-form video to polished online presences. I’ve worked professionally in social media for over 10 years.
At Cali Wholesale Flowers, I scaled Instagram from 1K to 14K+ followers, led the Cali Boxes product launch, and managed content, influencer, UGC, and cross-platform campaigns across Instagram, TikTok, and Facebook.
As founder of HappiSocials, I manage content from idea to execution, using platform insights, content calendars, launches, and community engagement to help brands build loyal audiences and real results.
Experience
Work history, roles, and key accomplishments
Founder of HappiSocials, a social media studio helping brands grow with content that actually performs. Think scroll-stopping videos, strong brand presence, and strategy that turns pretty feeds into real results.
-Manage social media from idea to execution, including content planning, creation, and publishing across Instagram and TikTok.
-Create and optimize short-form video content designed to
-Scaled Instagram audience from 1K to 14K+ (+600%) by creating high-performing, on-brand short-form content (Reels/TikTok) and leveraging platform insights
-Led content strategy and execution for product launch “Cali Boxes,” managing visuals, messaging, and full social rollout.
-Developed engaging, community-driven content (including behind-the-scenes and event coverage) to strengthen audience r
Worked as Leadership Team at Target.
As an energetic and passionate Site Director, I had the absolute delight of curating an extraordinary after-school program that brought joy and growth to our members and their families. From member-led fairs and dazzling talent shows to captivating field trips and enchanting dances, I ensured that every moment with us was filled with excitement and wonder.
As a skilled supervisor, I not only orch
Social Media Manager & Customer Support Analyst
Apr 2015 - Nov 2016 (1 year 7 months)
At FranConnect, I had the incredible opportunity to lead our dynamic team and visionary franchise owners on an exhilarating journey through the realm of "Social Media." Our mission was to empower clients by delivering cutting-edge solutions for building and amplifying their online presence, harnessing the power of trending social media strategies.
As a problem-solving guru, I swiftly tackled chal
The Google My Business and Ads teams worked on several new product features in 2016 to improve overall merchant/advertiser engagement and value. Before releasing these product features to the general public, the created beta programs and applications. I was part of the group of trusted business testers used these features and provided detailed feedback to the product team to help them improve the
Worked alongside two incredible lifestyle and fitness coaches, Greg & Whitney. I assisted with their social media effort on various social media channels. This included filming videos for YouTube, posting creative content on both their personal and professional Facebook pages, collaborating on Pinterest boards, and helping them establish a great appearance across the web.
My responsibilities included managing and directing a team, handling scheduling and breaks, and leading team communication. My role as relief lead also meant handling the needs of the park's guests and a commitment to customer service.
As a Guest Service Representative at LEGOLAND California Resort, and a Relief Lead at the LEGOLAND Water Park, I constantly strive to meet the wishes of the park’s
As an intern, I worked alongside the CEO and founder, David Steel to strategically assist companies in optimizing their use of social media.
From creating relevant social media posts for health professionals, to mining for articles that are relevant for political use. I was able to gain knowledge in two different fields while applying my social media skills.
As the MiraCosta College Brand Ambassador, my goal was to generate excitement and interest in MiraCosta College through existing student networks, clubs, and organizations. I attended school sponsored events, worked school booths & crafted content for the MiraCosta website. My main focus was Blogging about student life, and events. I served as a liaison between the students and faculty.
Plan, implement, facilitate, and supervise activities and events in a specific program area. Research, test, and model a variety of innovative, exciting new programs in specific core areas that meet the diverse interests and needs of members, their parents, and the community. Interface with volunteers assigned to specific programs to ensure proper application. Promote the safety of members, qualit
Education
Degrees, certifications, and relevant coursework
StateFoodSafety
Food Manager Certification (FSMC)
Issued May 2022 · Expires May 2027
Meta
Facebook Blueprint
Issued Jul 2016
Loyola Marymount University
Bachelor of Arts (BA), Communication and Media Studies
2013 - 2015
MiraCosta College
Certificate, Social Media
2014 - 2015
Splash Media U
Master Social Media Certification
Issued May 2015
MiraCosta College
Associate's Degree, Communication and Media Studies
2010 - 2013
Dairy Council of California
California Dairy Council
Issued May 2012
Fallbrook High School
High School, Diploma
2006 - 2010
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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