Open to opportunities

Yemisi Erinle

@yemisierinle

Message

Experienced Digital Content Strategist and Copywriter.

Zimbabwe

Message

What I'm looking for

I seek a collaborative environment that values creativity and innovation, offering opportunities for growth and impactful storytelling.

I am a passionate storyteller with nearly a decade of experience in "story-selling" for brands and businesses through content creation, strategic communications, and digital marketing. My expertise lies in crafting compelling narratives that resonate with audiences, driving engagement and brand loyalty.

Throughout my career, I have successfully led numerous digital content campaigns for well-known brands such as Dano Milk, Arla Nigeria, and Gino Max. I have a proven track record of creating original copy, developing creative concepts, and executing marketing strategies that elevate brand presence. My role as a Content Lead involved training new content developers and collaborating with design teams to ensure optimal creative output.

My work on campaigns like Dano's "I Am Strong" and Gino's Mother's Day initiative showcases my ability to blend creativity with strategic thinking, resulting in impactful marketing efforts that connect with consumers on an emotional level. I thrive in dynamic environments where I can leverage my skills to drive brand success and foster meaningful connections.

Experience

Work history, roles, and key accomplishments

Digital Content Strategist (Gino 'Mother's Day')

Gino Max

Jan 2021 - Present (4 years 6 months)

Managed the brand and content team, writing all campaign content and the script for the Mother's Day video. Selected video frames to create a seamless, nostalgic TVC.

Brand Management Content Writing Video Production Nostalgia Marketing Team Management

Digital Content Strategist (Gino 'Naija Meals')

Gino Max

Jan 2021 - Present (4 years 6 months)

Managed the brand and content team, creating mood boards for photoshoots. Co-directed and managed chefs and photographers to curate an image library for Ramadan and general content.

Brand Management Photoshoot Direction Image Library Development Food Photography

Digital Content Strategist (Dano 'GWR WMD')

Dano Milk

Jan 2020 - Present (5 years 6 months)

Developed daily content for the 'GWR WMD' campaign and landing page, managing engagement across social platforms. Handled event coverage and updates, contributing to a successful Guinness World Record attempt.

Landing Pages Campaign Management FOMO Marketing Content Writing

Content Lead

MarkovaCreative

Jan 2020 - Present (5 years 6 months)

Led content creation and review processes, developing 30-day content calendars for various brands. Trained new content developers and interns, and collaborated with the design team to optimize creative assets.

Content Strategy Content Writing Content Review Team Leadership Training Collaboration With Designers

Digital Content Strategist (Dano 'I Am Strong')

Dano Milk

Jan 2019 - Present (6 years 6 months)

Authored 90% of daily content and the campaign video script for the 'I am Strong' campaign. Managed engagement, selected stories, wrote customized letters, and reported campaign progress.

Campaign Management Content Creation Engagement Digital Advertising Influencer Marketing performance reporting

Social Media Manager

MarkovaCreative

Jan 2018 - Present (7 years 6 months)

Managed social media for Dano Milk and AIICO Insurance, overseeing community engagement for Dano's "Mom's Corner" Facebook Group. Contributed to digital content development, ensuring brand consistency and audience growth.

Social Media Management Community Management Content Development Digital Marketing Brand Strategy AIICO Insurance Dano Milk

Education

Degrees, certifications, and relevant coursework

Erinle Oluwayemisi

Digital Content Strategist, Digital Content Strategy

Erinle Oluwayemisi is a Digital Content Strategist with almost 10 years of experience in content, strategy communications, and digital marketing. She specializes in 'story-selling' for brands and businesses.