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Abdullahi Fawale

@abdullahifawale

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Creative brand strategist with expertise in content marketing and communications.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my skills in brand strategy and content creation to drive impactful marketing initiatives.

As a Brand & Comms Executive at AltSchool Africa, I have successfully driven marketing campaigns that enrolled over 100,000 learners, showcasing my ability to create impactful content and strategies. My initiative, Project “Leave No One Behind,” improved internal communications by 35% in just one quarter, demonstrating my commitment to enhancing organizational effectiveness.

With a background in media and public relations, I have developed comprehensive brand strategies and managed social media content for a follower base of over 150,000. My experience spans various roles, including Marketing Content Creator at TalentQL and Content Strategist at 1021 Creative, where I contributed to significant projects that expanded brand awareness and engagement. I thrive in collaborative environments, working cross-departmentally to ensure consistent messaging and optimize marketing performance.

Experience

Work history, roles, and key accomplishments

Current

Brand & Comms Executive

Current

AltSchool Africa

Nov 2021 - Present (3 years 8 months)

Introduced Project "Leave No One Behind" improving internal communications processes by 35% within a quarter. Actively contributed to marketing campaigns, driving the enrollment of 100,000+ learners through the creation of marketing strategies and multimedia content for promotional purposes.

Brand Strategy Communication Content Strategy SEO Social Media Management AI Tools Marketing Campaigns Public Relations Copywriting Content Creation

Marketing Content Creator

TalentQL

Nov 2021 - Aug 2023 (1 year 9 months)

Contributed to the marketing strategy for the Pipeline program, a specialized training program for Intermediate Software Engineers. Developed marketing strategy and promotional content for HireVettedDevs, a 5-day virtual hiring event with over 500 tech talents and employers.

Marketing Strategy Content Creation Social Media Marketing Lead Generation Brand Awareness Copywriting Digital Marketing Campaign Management

Content Strategist, Supporting Youtube

1021 Creative

May 2022 - Jan 2023 (8 months)

Supported the YouTube Culture & Trends team by delivering expert insights for multiple business use cases on creators and trends in Shorts. Monitored the state of short-form video culture across YouTube and competitive platforms, spotting and tracking trends as they emerge and grow.

Content Strategy Online Media Curation Social Media Marketing Trend Analysis Video Content Market Research Product Development

Newscaster & Editor

Cool FM Nigeria

Apr 2019 - Sep 2021 (2 years 5 months)

Provided leadership for the news production team and oversaw editorial meetings, setting news report agendas weekly. Prepared bulletins for broadcast and cast the news on work shifts, including special and investigative reports.

Broadcasting Content Development Media Relations Reporting Audio Production News Anchoring Copywriting

Newscaster & Editor

32 FM Nigeria

Sep 2017 - Apr 2019 (1 year 7 months)

Provided leadership for the news production team and produced and co-anchored the flagship Newspaper Review programme. Prepared and cast news bulletins on various belts, sourcing and producing local and international reports for daily broadcast.

Broadcasting Content Development Media Relations Reporting Audio Production News Anchoring Copywriting

Education

Degrees, certifications, and relevant coursework

Bayero University Kano

Postgraduate Diploma, Mass Communication

Obtained a Postgraduate Diploma in Mass Communication from Bayero University Kano. This program enhanced my understanding of communication theories and practices.

The Polytechnic, Ibadan

Higher National Diploma, Mass Communication

Completed a Higher National Diploma in Mass Communication at The Polytechnic, Ibadan. This program provided a strong foundation in various aspects of mass media.