YAZMIN MARILES
@yazminmariles
I build profitable business units and go-to-market strategies across LATAM, the US, and EMEA.
MexicoWhat I'm looking for
I've led P&L, portfolio, and go-to-market growth for FANDELI, Stanley Black & Decker, Philips Mexico, and global brands across LATAM, the US, and EMEA. My work has boosted SBU profitability by 5 percentage points in under 12 months and driven 30% organic growth through market penetration strategies.
I turn market intelligence into commercial action: identifying product white spaces, building regional pricing and channel strategies, launching Made-to-Order, dropshipping, and cross-border models, and developing high-performance multicultural teams. Today, as an independent advisor and fractional Business Unit Director, I architect scalable commercial units for brands entering new regions.
Experience
Work history, roles, and key accomplishments
Senior Business & Marketing Strategist
Independent Advisory
Jan 2023 - Present (3 years 8 months)
Architecting high-performance commercial units and Go-To-Market strategies for global brands entering new regions. Leveraging AI-driven market intelligence to validate demand and identify strategic entry points.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico Autónomo de México
Executive Diploma, Business Development and Management
Executive Diploma in Business Development and Management from ITAM, completed in 2023.
LVMH
Certificate, Operations, Customer Experience, Supply Chain
Inside LVMH Certificate covering Operations, Customer Experience, and Supply Chain, completed in 2023.
Tecnológico de Monterrey
Diploma, Brand Management
Diploma in Brand Management from Tecnológico de Monterrey, completed in 2018.
Pragmatic Marketing
Certification, Marketing
Certification in Positioning, Launching, and Pricing from Pragmatic Marketing, completed in 2017.
IFEP Lyon
Training, Design
International design training for High End Segments at IFEP Lyon, completed in 2016.
Universidad Iberoamericana
Diploma, Lighting
Lighting Diploma from Universidad Iberoamericana, completed in 2014.
Universidad Iberoamericana
Diploma, Fashion Marketing
Fashion Marketing Diploma from Universidad Iberoamericana, completed in 2012.
Parsons School of Design
Summer Degree, Fashion Marketing
Summer degree in Fashion Marketing from Parsons School, completed in 2010.
Tecnológico de Monterrey
Bachelor of Arts, Marketing
Bachelor's degree in Marketing from Tecnológico de Monterrey, completed in 2009.
Tecnológico de Monterrey
Certification, SAP ERP
SAP ERP Certification Academy from Tecnológico de Monterrey, completed in 2009.
Tecnológico de Monterrey
Program, Business Development
New Business Development program from Tecnológico de Monterrey, completed in 2006.
Availability
Location
MexicoAuthorized to work in
Job categories
Skills
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