Yashwanth reddy Yatham

I’m an Associate Product Manager with 2.5 years of experience owning retention strategy, growth analytics, and product discovery across B2B SaaS, e-commerce, and EdTech. I’m also Certified Pega Data Scientist, and I bring an experimentation-first mindset—turning hypotheses into measurable outcomes and then scaling what works.

At Enigma Metaverse, I designed behavioral segmentation logic in Pega CDH across a 250K-customer engagement dataset, surfacing 13,900+ churn-signal accounts for the retention team’s prioritised targeting. I designed and ran a retention intervention with a formal A/B structure (50% treatment, 50% holdout), where automated workflows reduced churn by 26% versus the baseline, with the control group confirming causality.

I translate ambiguity into execution by writing PRDs, user stories, and acceptance criteria across CRM, ERP, HRMS, and B2B commerce product lines. I facilitated discovery workshops with Design, Operations, and Business stakeholders to translate competing inputs into a ranked opportunity backlog, and I introduced PRD review gates to reduce rework and mid-sprint re-estimation by 38% across 6 release cycles.

Earlier, at Aasaan App, I defined customer-fit signals and built lead-scoring segmentation logic on 200K+ historical records, partnering with engineering to automate lead routing and A/B test it against baseline—cutting sales screening time 46% and driving a 46% team revenue lift. I also used Amplitude funnel analysis to pinpoint onboarding drop-offs, deployed UX fixes that reduced churn 21.8%, improved conversion 16%, and lifted feature-adoption CTR 24% over 3 months.