Yashasvi Srivastava

At ConvertCart, I scheduled over 30 product demos through client outreach; the Business Development team subsequently closed them, contributing to a total subscription value of USD 5,000 per month. I also designed follow-up templates for a team of 25 SDRs and trained three new team members.

At Refresh SkinScience, I analyzed influencer campaign metrics to inform influencer selection and budgets. I also coordinated with clients on campaign goals and created social media campaigns, advertisements, and videos.

At King’s College London, I managed campaigns in a digital marketing simulation, testing channel mixes and reallocating budget toward better-performing options to achieve a ROMI of 1.9 against a target of 2.0. In a separate marketplace simulation, I created and configured ads for three customer segments.

For a live consultancy brief with SINE Digital, I used surveys and interviews to identify audience segments and provide recommendations. I also independently conducted a qualitative dissertation study, from ethics approval through data analysis and final write-up.