Looking for a job

Rajeswar Prasad

@rajeswarprasad

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I build data-driven digital marketing campaigns that grow brand awareness and engagement.

India

Message

What I'm looking for

I'm seeking a Digital Marketing Executive or Performance Marketing Executive opportunity where I can apply campaign management, audience targeting, analytics, and data-driven decision-making in a fast-paced marketing environment.

I've developed micro-influencer marketing and academic digital campaign strategies at Presidency University, focused on brand promotion, consumer trust, audience targeting, and social media engagement.

I analyze engagement rates, impressions, reach, and influencer impact to evaluate campaign viability and improve audience-influencer alignment. I also create executive-ready campaign reports in Microsoft Excel using performance data.

I'm pursuing an MBA in Business Analytics and Marketing and am seeking a Digital Marketing or Performance Marketing opportunity where I can apply Google Ads, Meta Ads Manager, Google Analytics, Canva, and data-driven campaign management.

Experience

Work history, roles, and key accomplishments

Campaign Strategist & Analyst

Presidency University

Formulated end-to-end strategic campaign plans for micro-influencer marketing, analyzed social media metrics, and mapped audience targeting matrices to optimize campaign viability.

Influencer Marketing Campaign Strategy Social Media Analytics Audience Targeting Data Analysis