At DP WORLD ILT20, I develop and execute the league’s digital marketing strategy, oversee its social media agency, and manage the website and app. I also supervise the YouTube monetization strategy and live tournament broadcast in the MENA region.
At GOZOOP ONLINE PVT. LTD., I worked with brands including Khaleej Times, Emirates Cricket Board, Oman Cricket, Olympic Council Of Asia, YRF, Saint Gobain, Swarovski and Mashreq Middle East. I developed content strategies and set KPIs to address communication gaps and support brand activations.
For 56 BLUE LIGHTS MEDIA FZE., I directed day-to-day operations and created experiential content for sponsors and clients. I also conceptualised and organised events and chat shows featuring international celebrities and cricket icons such as Sachin Tendulkar and Wasim Akram.
Earlier, I produced and presented radio shows at RADIO SPICE - V3 MEDIA SOLUTIONS and RADIO MIRCHI 98.3 FM - BENNETT COLEMAN AND CO. LTD. Across my work, I’ve created content and event coverage for cricket tournaments including the ICC Men’s World Cup (Oman Cricket), DP World ILT20 and IPL 2020, and I’m Hubspot certified for inbound social media strategy.
