Open to opportunities

Yajan R Joshi

@yajanrjoshi

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Creative strategist with 7 years of experience in digital marketing.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my skills in digital marketing and content strategy to drive impactful campaigns and contribute to brand growth.

Hi! I’m a creative strategist from India with over 7 years of experience in content strategy, digital design, marketing, and copywriting. I’ve had the opportunity to lead high-impact campaigns for global brands like Netflix, Amazon, Pepsi, Myntra, and Flipkart—driving strong user engagement and boosting brand visibility.

I’m skilled at crafting data-driven brand narratives, blending storytelling with strategic insights to deliver real business results. My hands-on experience with AR/VR, generative AI tools, and platform-native content creation allows me to build innovative, high-performing digital experiences that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Current

AR Lens Creator

Current

Independent Consultant

Oct 2020 - Present (4 years 7 months)

Independently led creative strategy and design execution for AR/VR campaigns, achieving high engagement rates and producing over 300 Snapchat lenses. Utilized trend analysis and audience insights to create interactive content, significantly boosting brand reach and engagement.

AR VR Campaigns Creative Strategy Trend Analysis Snapchat TikTok Content Creation Storytelling

Senior Associate

ShareChat

Feb 2022 - Jan 2025 (2 years 11 months)

Spearheaded over 100 digital campaigns integrating content strategy, AR/VR, and AI-driven storytelling, significantly increasing user engagement and brand visibility. Collaborated with international brands to develop data-driven strategies, resulting in substantial campaign reach and improved user retention.

Content Strategy AR VR Audience Research UX Analysis Adobe Creative Suite Data Analysis