At Movistar Colombia, I define and execute owned and paid media strategies across App, WhatsApp, RCS, Push App, Web Push, and SMS for multiple products.
I grew the WhatsApp bot to 1M unique customers and increased Mi Movistar’s monthly active users to 4.2M through RCS, Push App, and WhatsApp campaigns. I also helped close 33,214 Prepaid-to-Postpaid migration transactions through App, assisted digital channels, and WhatsApp.
I automate sales, lead-generation, and retention journeys with Braze, Swrve, and Meta Ads. I use BigQuery, SQL, and Power BI to analyze performance, traffic, and conversion, and I manage WhatsApp budgets and expense recovery.
Previously, as Content Manager at Grupo Dot, I created Push App and WhatsApp campaigns for Movistar Colombia and coordinated communications for Movistar Money. I also worked on SEO, lead-generation content, social media care, and campaign tests for events including Hot Sale, Black Friday, and Cyber Lunes.
