Xue Jiang
@xuejiang
I turn customer and operational data into targeted strategies, automated reporting, and decision-ready dashboards.
ChinaWhat I'm looking for
At Yunku Business Consulting, I work directly with enterprise clients to gather requirements and lead data pipelines from cleaning and mining through modeling and visualization. I translate operational and customer behavior data into product bundling, staff allocation, loyalty, and targeted marketing strategies.
Previously at Ping An Insurance, I supported pre-sales operations and customer analytics for the auto insurance renewal division. I built SQL reporting pipelines using Hadoop Hive and MySQL, ran A/B tests and SMS campaigns, and helped maintain reliable cross-departmental data structures.
My earlier work at Tanzhou Education connected advertising spend, customer segmentation, course conversions, and repeat purchases across the customer lifecycle. I also used web analytics to define buyer personas and optimize digital conversion pipelines.
I hold a Master of Commerce in Business Analytics from UNSW and a SAS Business Analyst Certificate. My work spans SQL, Python, machine learning, Power BI, Tableau, customer analytics, process automation, and stakeholder-facing reporting.
Experience
Work history, roles, and key accomplishments
- Communicated directly with enterprise clients to gather requirements, leading end-to-end data pipelines including data cleaning, mining, modeling, and visualization.
- Conducted operational and customer behavior modeling to identify optimal product bundling and staff allocation, driving client traffic and increasing average order value (AOV).
- Formulated data-driven customer loyalty and satisfa
- Managed pre-sales operations and customer analytics for the auto insurance renewal division at a 10,000+ employee enterprise.
- Queried data from Hadoop Hive and MySQL databases to build automated daily and monthly performance reporting via SQL pipelines, reducing manual reporting overhead.
- Designed and executed A/B testing and SMS marketing campaigns, analyzing metrics such as customer activi
Data Analyst (International Operations)
Jul 2019 - Nov 2019 (4 months)
- Established data-driven operational models tracking the entire customer lifecycle (ad spend, user segmentation, course conversions, and repeat purchases).
- Utilized web analytics to define ideal buyer personas (age, gender, occupation, geography) to optimize digital ad spend and conversion pipelines.
- Handled bilingual asset localization, translating marketing copy, web collateral, and Faceboo
- Managed inventory tracking and MRP requirements utilizing SAP.
- Negotiated contracts, pricing, and delivery schedules with international suppliers to prevent and resolve backorders.
- Acted as a cross-departmental liaison between global teams to resolve supply chain bottlenecks.
- Conducted competitor market research across global markets and developed structured internal research databases.
Education
Degrees, certifications, and relevant coursework
University of New South Wales
Master of Commerce, Business Analytics
2018 - 2019
Pursued a Master of Commerce with a focus on Business Analytics, covering methods, marketing analytics, IT infrastructure, and social media analytics. Completed a capstone project using SAS and SQL for predictive modeling and customer lifetime value analysis.
UNSW
Master of Commerce , Business Analytics
2018 - 2019
- Focus: Business Analytics Methods, Marketing Analytics, IT Infrastructure for Analytics, Social Media & Enterprise.
- Master's Capstone: Utilized SAS suite and SQL to perform predictive modeling, text analytics, and CLV analysis on large enterprise datasets.
Lakehead University
Business/Commerce, General
2017 - 2017
- Specialization in E-Commerce Strategy, Web Design & Management, and Business Intelligence.
University of Waterloo - Renison College
The ACE Teaching English to Speakers of Other Languages (TESOL) Certificate, ACE TESOL
2016 - 2016
Teaching English to speakers of other languages.
University of Waterloo - Renison College
TESOL Certificate, ACE TESOL
2016 - 2016
Earned the ACE Teaching English to Speakers of Other Languages (TESOL) Certificate, focusing on teaching English to non-native speakers.
Lakehead University
Bachelor of Administration, Business Administration and Management
2012 - 2015
- Focus in Quantitative Methods, MIS, Strategic Management, Operations, and Financial Accounting.
Availability
Location
ChinaAuthorized to work in
Job categories
Skills
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