At Pulsa Media Consulting, I coordinate projects across six media groups and 32 international channels. I also analyze inventory occupancy and advertising spend to support commercial decisions, and designed a commercial intelligence report that identified new revenue opportunities.
At Tremenda Event Makers, I led end-to-end production for corporate, social, and experiential events. I managed budgets and vendor negotiations, and directed on-site operations, including three major events running simultaneously without schedule deviations.
At Televisa Univisión/ Izzi, I worked across Addressable TV campaigns and brand research. I designed market research and brand studies using Nielsen and IBOPE, then translated findings into visual executive dashboards and campaign recommendations.
