At Autogermana, I coordinated the technical and logistical execution of premium BMW brand activations and customer events, with a focus on high-value clients and conversion.
I managed and evaluated paid media campaigns to attract qualified attendees to events and exclusive launches. I also developed visual social media content in line with BMW Group brand guidelines.
To improve marketing returns, I monitored budgets and analyzed conversion KPIs before and after events. My work brought together event execution, digital marketing, and performance measurement.
My background includes tourism and hotel administration and graphic design. I’ve also studied e-commerce, web positioning, digital marketing, SEO, content strategy, and hotel revenue and distribution management.
