Laura Xu

Acted as PMO for a WeChat Mini Program dietary solution for diabetic patients, leading project management from insights to testing and establishing data dashboards that informed strategic recommendations. Managed cross-functional stakeholders and sourced partners while assessing digital trends and AIGC opportunities in healthcare.

Led market and competition analysis, trend monitoring and opportunity assessment, and established monthly group business performance dashboards to deliver consolidated insights and reports to top management. Coordinated with BU marketing and commercial excellence teams to drive strategic recommendations.

Led e-commerce intelligence, digital innovation and strategic partnership projects, providing monthly market analysis and strategic recommendations and managing online lens copy and platform partnership initiatives with Tencent. Monitored digital trends to assess new opportunities.

Supported corporate strategy development through macroeconomic and policy monitoring, market and competitor analysis, and strategic partnership and M&A screening; produced in-depth marketing strategy analyses and reported findings to China and headquarter leadership.

Executed over 10 consulting engagements and multiple business development projects, designing market segmentation and forecasting methodologies, conducting primary research and analysis to identify industry trends and opportunities, and managing project teams and client communications.

Delivered rapid desk research and analytical insights for top-tier consulting firms across Auto and TMT, and worked on-site with BCG's knowledge team to provide timely, accurate research supporting consulting engagements.

Completed a master's program in Business Analysis and Strategic Management focusing on analysis frameworks and strategic decision-making.

Completed a bachelor's degree in Finance with an English-medium component, studying finance fundamentals and related quantitative subjects.