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dorina xhogaDX
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dorina xhoga

@dorinaxhoga

Digital marketing specialist at XHOGA STUDIO, shaping campaigns for international brands and growing their social presence.

Albania
Message

At XHOGA STUDIO, I develop digital strategies for businesses including international brands, restaurants, and lifestyle projects. I plan campaigns across social media, paid advertising, and email, and advise clients on marketing and business development.

At Prestige Home, I managed SEO, content, social media, and email campaigns, using analytics and A/B testing to guide improvements. I also coordinated TV commercials for Big Brother VIP 2 Albania and campaigns for Pierre Cardin, Ecolight, Inner Home, and Prestige Home.

Experience

Work history, roles, and key accomplishments

XS
Current

Private External Consultant – International Market

Xhoga Studio

Feb 2012 - Present (14 years 8 months)

Develop and execute email marketing strategies, providing personalized plans to optimize campaigns and boost ROI. Advise on Customer Relationship Management (CRM) from sales and marketing perspectives to enhance customer lifecycle engagement.

XS
Current

Digital Marketing Lead and Business Development

Xhoga Studio

Feb 2012 - Present (14 years 8 months)

Plan and implement comprehensive digital marketing campaigns for various businesses, primarily international brands, restaurants, and lifestyle projects. Develop and manage promotional campaigns across multiple platforms to enhance brand awareness, customer engagement, and sales performance.

PH

Digital Marketing Lead

Prestige Home

Jan 2023 - Jun 2023 (5 months)

Responsible for planning, executing, and optimizing online marketing strategies to promote various brands, products, and services across digital and traditional channels. Developed comprehensive digital marketing plans aligned with each brand's objectives, analyzing target audiences, competitors, and available resources to ensure maximum impact.

PA

Digital Marketing Lead and Business Development

Porsche Albania

Feb 2022 - Jul 2022 (5 months)

Led the planning and execution of digital marketing campaigns focused on enhancing Porsche's brand presence and customer engagement in the Albanian market. Developed and implemented data-driven marketing strategies aligned with Porsche's global brand standards and local market objectives.

DH

Digital Marketing Lead and Business Development

Dark Horse

Feb 2020 - Jul 2022 (2 years 5 months)

Joined the company from its early startup stage, playing a key role in building its digital presence, marketing strategy, and business development foundation. Led the planning, execution, and optimization of digital marketing campaigns across multiple channels to establish brand identity and drive growth.

VG

Digital Marketing Lead and Business Development

Vas Group

Jun 2021 - Dec 2021 (6 months)

Implemented and managed comprehensive marketing campaigns to strengthen brand awareness and drive business growth in the travel and tourism sector. Developed, executed, and oversaw digital marketing strategies across multiple channels, ensuring alignment with company goals and market trends.

SD

Intern

State Administration & Regional Insurance Directorate

Jul 2014 - Aug 2014 (1 month)

Gained familiarity with administrative procedures related to pensions, contributions, and social security. Acquired practical experience in the operations of the Ministry of Education, Sport, and Youth.

DN

Customer Data Processing

Digital Network

Mar 2014 - Jun 2014 (3 months)

Registration and updating of subscriber data and control of problematic numbers. Entering data into the system and updating personal data for AMC numbers registered after 2013.

AG

Presenter of the Company's Products and Independent Collaborator

Agna Group

Mar 2010 - Jun 2011 (1 year 3 months)

Promotion of various consumer products by reinforcing promotional advertising to the consumer and at the same time to increase their credibility.

AG

Intern – Marketing & Human Resources

Agna Group

Mar 2011 - Mar 2011 (0 months)

Assisted in market research, analyzing products and consumer preferences. Participated in promotional campaigns across Tirana and surrounding areas.

Education

Degrees, certifications, and relevant coursework

ET

European University of Tirana

MSc, Marketing

2014 - 2017

MSc in Marketing from the European University of Tirana, from October 2014 to November 2017.

FT

Faculty of Economic, Tirana

Bachelor+ Master Level 2, Business Administration

2008 - 2014

Bachelor+ Master Level 2 in Business Administration from the Faculty of Economic, Tirana, from October 2008 to September 2014.

ML

Ministry of Labor

Professional Training Certificate, Finance

Completed professional training courses including FINANCE 5, Alpha Platinum, and Alpha Single, certified by the Ministry of Labor.

FM

Federico Mahora

Certification, Multilevel Marketing

Certified in Multilevel Marketing for outstanding achievements with Federico Mahora.

IS

ISSAT

Postgraduate Certificate, Customs & Taxation and Project Management

Postgraduate certificates from ISSAT in Customs & Taxation and Project Management.

FE

Faculty of Civil Engineering

Course, Real Estate Valuation

Completed a Real Estate Valuation course at the Faculty of Civil Engineering.

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