
Nguyễn Ngọc Vân Sơn User
@wilson_nguyen
Copywriter crafting conversion-focused campaigns, including email sequences, sales pages, Facebook ads, and YouTube Shorts scripts.
What I'm looking for
I write copy to move a specific reader toward a specific action, from sales pages and email sequences to social posts, VSLs, and YouTube Shorts scripts. My process starts with the audience: what they need, what they believe, and what might stop them from acting.
For Zack D. Films, I wrote short scripts for a YouTube channel, adapting its brand voice and using storytelling to keep viewers engaged. I’ve also developed email campaigns and sales-page copy, and lately I’ve been writing shot-by-shot AI video prompts for short-form product videos.
Experience
Work history, roles, and key accomplishments
Professional development
Career Break
Jan 2026 - Feb 2026 (1 month)
This is how I turn bland and boring hooks into specific and clearly-targeted hooks (social posts) that people really want to hear.
In the project, I've used storytelling skill and ability to adapt the brand tone of voice to write engaging short scripts for a 25M subscribers YouTube Channel to keep people's eyes on it.
+ Working 1-on-1 with Minh. He was launching 2 courses, " Upwork Course " and " Copywriting Course". He wanted to run ads on Facebook to introduce and encourage people to join
+ He and I strategized and discussed how to hook people and successfully attract their curiosity with the big hope of helping people in Vietnam increase their income to take care their family
Worked as Blogger at Unaeon.
+Brainstorming ideas with marketing team and founder to improve strategy on how to maximize the brand's visibility without spending too much money on running ads
+Cold-outreaching with potential clients ( Psychological student group) via LinkedIn to invite them to join, use, and then collect their feedback to know what defects we need to develop on Unaeon's App
+ Working 1-on-1 with Tre Hicks, who is the founder of the Online Coaching Program called " My 3-step process that I’ve used to lose 30lbs without giving up dessert in less than 3 months "
+ Brainstorm, strategize, and discuss the plan with Tre Hicks to solve people's pain points in training process
+ Then, write a VSL to show people the suitable solution that can solve their problems
+Collaborated closely with the founder to develop effective email marketing campaigns
+ Wrote attention-grabbing first lines that captured the interest of over 120 clients in various niches for the Canada-based company
+ Crafted a comprehensive 6-email sequence to popularize Joey Swoll's Online Coaching program and scrumptious low-calorie sauce via email platform, showcasing expertise in market and client research and creating engaging, conversion-oriented content
+ Execute market, competitor, and clients' psychology research and then craft a sales page that helps boost sales revenue
Education
Degrees, certifications, and relevant coursework
HUTECH - Ho Chi Minh City University of Technology
Bachelor's degree, Business Administration and Management, General
2020 - 2025
HubSpot
HubSpot Digital Marketing Certificate
Feb 2025 · Expired Mar 2026
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
canva.link/7nyolp97mf1pwpaSalary expectations
Social media
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