I wrote a 4,650-word VSL script, its supporting pages, ads, and upsells for an executive health and fitness coaching brand. I also mapped the funnel from cold ad through checkout so each step handed off to the next.
For the L.E.A.P. Business Growth Program, I wrote every page and email in a webinar funnel that moved cold registrants toward a strategy session and coaching program. The work included 19 emails across five sequences.
I also wrote a lead generation funnel and follow-up emails for a cosmetic dentistry clinic. I approach copy by starting with the audience and awareness stage, then working through the offer, angle, and what a prospect needs to believe; I use AI for research and first drafts, while making the decisions and final edits myself.
