
nabeela sandhu
@nabeelasandhu
I craft conversion-focused copy, email campaigns, and social content for B2B, SaaS, and consumer brands.
What I'm looking for
I've crafted targeted cold outreach, email, website, and social content for 15+ B2B and SaaS clients at DM Flows, helping boost visibility, engagement, and lead quality.
I increased email conversion rates by 20%, led LinkedIn, Pinterest, and Facebook content that grew organic engagement by 30%, and managed a three-person Black Friday/Cyber Monday campaign team that lifted sales conversions by 40%.
Across freelance and agency work, I've written Facebook and Instagram ads, persuasive web copy, and localized campaigns for consumer brands, including a Nigerian shoe brand. I bring research, ICP understanding, persuasion, and storytelling to copy designed to convert.
Experience
Work history, roles, and key accomplishments
Team Lead Content Strategy
DM Flows
Mar 2024 - Dec 2025 (1 year 9 months)
Crafted targeted cold outreach campaigns for B2B and SaaS clients, securing quality leads and boosting brand visibility for 15+ clients. Increased conversion rates by 20% through strategic email marketing and directed social media content initiatives, achieving a 30% increase in organic engagement.
Copywriter
FreelanceWork
Jan 2023 - Feb 2024 (1 year 1 month)
Collaborated with an ad agency to craft Facebook and Instagram ads for B2C clients, driving client acquisition. Partnered with a web development company to produce persuasive copy and messages to convert leads effectively, and created ad copy for a Nigerian shoe brand and a video editing service.
Social Media Manager
VictoryWears
Mar 2022 - Oct 2022 (7 months)
Wrote and optimized ad copy for paid campaigns, achieving a 20% increase in conversions. Created and scheduled posts tailored to audience insights and platform best practices, and engaged with followers to build community and enhance brand reputation.
Education
Degrees, certifications, and relevant coursework
Virtual University of Pakistan
BS, Information Technology
Completed a BS in Information Technology with a graduation date of June 2022.
The Laptop Living
The Ultimate Copywriting Workshop, Copywriting
Completed The Ultimate Copywriting Workshop.
HubSpot Academy
Email Marketing Course, Email Marketing
Completed the Email Marketing Course.
Availability
Location
Authorized to work in
Salary expectations
Social media
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