At UOL EdTech, I ran an AI Product Builder model across three business units, bringing PM and UX together to prototype in code with Cursor and Claude and ship value in weekly sprints. I also owned product P&L and capacity allocation across B2C, B2B2C, and B2B.
At Universities, I unified checkout across partner universities, raising conversion by 30%, and migrated the course catalog from HubSpot to Strapi, increasing average conversion from 2% to 4%. At Qulture Rocks, a post-migration playbook helped cut churn from 15% to 5%.
At Passei Direto, I led the launch of Clube PD, which reached 12% of revenue, and PasseIA, a single AI with access to more than 30 million study materials. I also led plan and price tests that raised attach rate by 107%, ML recommendations that lifted engagement by 35%, and catalog classification using ML.
Before product, I co-founded SEO Master, a digital performance agency serving clients including Natura, IBM, L'Oréal, Royal Caribbean, Leroy Merlin, CCAA, and Pandora. My background includes a B.Sc. in Computer Science from UFF and an M.Sc. in Computer Science, HCI/UX, from PUC-Rio.
