At SyncRes, I help growing businesses align and synchronise resources in the field and in the office so they can scale without the chaos behind the sale. I developed the Apex management system, with North for direction, Flow for how systems work together, and Pulse for momentum.
I also launched SyncRes CRM, a white-label CRM for small and mid-sized businesses. Our AI-underpinned, expert human service model uses AI for routine work while a person stays accountable at every step.
At Micromine, I increased Spry revenue fourfold in 18 months by understanding how customers used the product, identifying alternative use cases, and focusing on user training. I also helped convert all SPRY customers to subscription licenses in a 12-month period.
Earlier, as Acting General Manager at Elexon Mining, I led a commercial restructure and managed P&L responsibilities for the commercial and sales departments. Across my career, I’ve worked in technical sales and commercial leadership across mining, energy, construction and industrial sectors in APAC.
