Open to opportunities

Will User

@will361

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Dynamic all-in-one marketer driving omnichannel strategies, content, and communications across remote teams.

United States

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What I'm looking for

I’m looking for a role where I can own omnichannel marketing and communications in remote-first, cross-timezone teams—combining content production, strong project management, and data-driven optimization to grow engagement, leads, and brand clarity.

I’m a dynamic, all-in-one marketer with 5+ years’ experience executing marketing strategies and communications projects in remote-first settings for diverse business groups and partners. I’m known for developing marketing campaigns, producing quality content, and providing administrative leadership while keeping projects moving through asynchronous collaboration.

Across roles, I’ve improved outcomes with data-driven decision-making and strong execution—transitioning websites to improve navigation and user experience metrics by 29%, increasing stakeholder engagement by 27% through digital communications, boosting community engagement by 20% and reaching 10,000+ stakeholders, and driving a 35% lead lift through performance fixes. I bring a practical mix of creative and operational skills, integrating production with creative collateral to clearly communicate key messages.

Experience

Work history, roles, and key accomplishments

Current

Freelance Consultant

Current

Creative Will Consulting

Jan 2026 - Present (6 months)

Provided strategic development recommendations for client projects, including creative strategies, production refinement, and market comparison analysis. Built comprehensive project plans to support timely delivery and asynchronous collaboration across time zones.

Strategic Marketing Planning Creative Strategy Market Analysis Project Management Resource Allocation

Marketing Communications Specialist

Accreditation Council for Continuing Medical Education

Jun 2024 - Aug 2025 (1 year 2 months)

Supported digital communications for a medical accreditation organization, including website platform transition, newsletters, and annual reports. Analyzed quarterly data to guide communication strategy and collaborated across remote teams to maintain messaging and branding.

Website Migration User Experience (UX)Newsletters Data Analysis Stakeholder Engagement Remote Team Marketing Communications

Communications Director

Cannabis Equity IL Coalition

Oct 2021 - Jun 2024 (2 years 8 months)

Led omni-channel community communications across major social platforms and coordinated deliverables in remote environments. Improved website performance and lead generation, and strengthened internal communication processes across a distributed team.

Community Engagement Content Strategy Website Optimization Lead Generation Google Workspace Internal Communications

Digital Marketing Specialist

Grind NGrow

Jan 2020 - Dec 2023 (3 years 11 months)

Managed global influencer marketing programs to drive event attendance and lead generation across multiple time zones. Produced social and email outreach, supported digital ticketing and sponsorship revenue for events, and executed video-based and e-commerce optimization initiatives.

Influencer Marketing Partnership Development Email Marketing Lead Generation Event Marketing CRM Automation Video Marketing

Marketing Manager

GreenThumb Industries

Mar 2022 - Dec 2022 (9 months)

Executed integrated omni-channel marketing campaigns and improved audience targeting using segmentation tools. Streamlined campaign workflows and supported brand messaging across omni-channel channels using Meta Business Suite and Salesforce.

Omni Channel Marketing Audience Segmentation Meta Business Suite Salesforce Brand Messaging

Event Marketing & Brand Activation Asst.

HUSHChicago

Jun 2019 - May 2022 (2 years 11 months)

Managed field marketing logistics for corporate events, including a fundraiser, through proactive digital coordination with executive and stakeholder teams. Produced digital assets for product launches and led vendor onboarding process improvements for branded activations.