Yuhang Zhang
@yuhangzhang
Results-driven Google Ads SEM Specialist with strong analytical skills.
ChinaWhat I'm looking for
As a Google Ads SEM Specialist at TDCX, I manage B2B key clients' advertising accounts, focusing on data analysis and optimization strategies to enhance advertising effectiveness and drive ROI growth. My role involves maintaining close communication with clients, providing regular performance reports, and ensuring high customer satisfaction and renewal rates.
Previously, I worked at 51job in Brand PR, where I successfully developed high B-SIDE customer relationships, achieving a profit of 720,000 RMB within six months. My experience also includes channel sales and government relations at Meituan, where I expanded the motorcycle business across multiple cities, and as an Account Manager at China Merchants Bank, where I consistently exceeded sales targets.
Experience
Work history, roles, and key accomplishments
Google Ads SEM Specialist
TDCX
May 2023 - Present (2 years 1 month)
Responsible for managing Google Ads accounts for B2B key clients, utilizing data analysis and optimization strategies to enhance advertising effectiveness and achieve ROI growth. Maintains communication with clients, providing regular reports to improve satisfaction and renewal rates.
Brand PR
51job
Sep 2022 - Apr 2023 (7 months)
Focused on maintaining and developing high B-SIDE customers, achieving significant profit and performance standards. Expanded customer base and collaborated across departments to meet business targets, enhancing customer renewal rates through personalized service plans.
Channel Sales/Government Relations
Meituan
Sep 2020 - May 2022 (1 year 8 months)
Developed motorcycle business in Jilin/Xinjiang, achieving significant market penetration. Engaged with government leaders and partners to secure city access approvals and enhance business operations through internal sharing and SOP development.
Account Manager
China Merchants Bank
Nov 2019 - Aug 2020 (9 months)
Managed credit card applications, achieving high performance metrics and recognition within the department. Focused on customer interviews and sales, consistently meeting and exceeding targets.
Education
Degrees, certifications, and relevant coursework
Changchun Automotive Technical College
Junior College, Automobile Marketing
2015 - 2018
Studied Automobile Marketing, focusing on the principles of marketing within the automotive industry, including market analysis and customer engagement strategies.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
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