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@yuhangzhang
Results-driven Google Ads SEM Specialist with strong analytical skills.
As a Google Ads SEM Specialist at TDCX, I manage B2B key clients' advertising accounts, focusing on data analysis and optimization strategies to enhance advertising effectiveness and drive ROI growth. My role involves maintaining close communication with clients, providing regular performance reports, and ensuring high customer satisfaction and renewal rates.
Previously, I worked at 51job in Brand PR, where I successfully developed high B-SIDE customer relationships, achieving a profit of 720,000 RMB within six months. My experience also includes channel sales and government relations at Meituan, where I expanded the motorcycle business across multiple cities, and as an Account Manager at China Merchants Bank, where I consistently exceeded sales targets.
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Work history, roles, and key accomplishments
TDCX
May 2023 - Present (2 years 6 months)
Responsible for managing Google Ads accounts for B2B key clients, utilizing data analysis and optimization strategies to enhance advertising effectiveness and achieve ROI growth. Maintains communication with clients, providing regular reports to improve satisfaction and renewal rates.
51job
Sep 2022 - Apr 2023 (7 months)
Focused on maintaining and developing high B-SIDE customers, achieving significant profit and performance standards. Expanded customer base and collaborated across departments to meet business targets, enhancing customer renewal rates through personalized service plans.
Meituan
Sep 2020 - May 2022 (1 year 8 months)
Developed motorcycle business in Jilin/Xinjiang, achieving significant market penetration. Engaged with government leaders and partners to secure city access approvals and enhance business operations through internal sharing and SOP development.
China Merchants Bank
Nov 2019 - Aug 2020 (9 months)
Managed credit card applications, achieving high performance metrics and recognition within the department. Focused on customer interviews and sales, consistently meeting and exceeding targets.
Degrees, certifications, and relevant coursework
Junior College, Automobile Marketing
2015 - 2018
Studied Automobile Marketing, focusing on the principles of marketing within the automotive industry, including market analysis and customer engagement strategies.
Software and tools used professionally
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