Wesley Santos

(B2B / B2C / B2B2C | Investment Banking, Wealth Management & Fintech | Public Company)

Key Achievements:
- Structured and built the Design leadership function for Internal Platforms, managing 4 Product Designers across Asset Servicing, Legal Systems, Custody, and Credit Management;
- Redesigned a complex asset-freezing protocol lifecycle from an 8-screen flow down to a single high-performance int

Key Achievements:

- Promoted from Analyst to Associate Director (acting as Design Lead / Coordinator) following successful leadership of the Equities and Investment vertical, managing team performance, technical standards, and product execution;
- Designed "Buckets" (Goal-based investing) for fixed-income products (CDBs), generating R$160M+ in investments across 16K+ created buckets and 13K activ

Key Achievements:
- Created and drove the "Orquestra Ambassadors" program, establishing design system standards and guidelines for typography tokens, complex data tables, and primary action patterns;
- Led a cross-functional initiative alongside 8 designers to unify and standardize critical transactional flows (asset purchasing, money transfers, and investment screens) across all BTG applications;

Key Achievements:
- Led end-to-end product design for the launch of the BTG Trader App, delivering a specialized high-frequency trading platform for equity market investors;
- Designed the native chart trading feature ("operar pelo gráfico"), allowing active traders to execute, edit, and cancel orders directly on interactive live price charts;
- Spearheaded post-launch product evolution, using pro

Key Achievements:
- Structured core B2C investment journeys, establishing cross-platform visual consistency and interaction standards across iOS, Android, and Web applications;
- Designed the high-net-worth (HNW) performance report experience, delivering personalized financial insights to over 10,000 high-yield investment clients;
- Led the redesign of the multi-fund private pension (Previdência P

(B2C / B2B2C | Loyalty Ecosystems, Travel & E-commerce | Public Company)

Key Achievements:
- Designed end-to-end user journeys for the loyalty ecosystem, driving higher engagement and conversion across Co-branded Cards, Shopping Smiles, and Clube Smiles;
- Simplified complex mileage accumulation and redemption business logic into intuitive web and mobile interfaces;
- Optimized e-commerce checkou

(B2C / B2B | Insurance, Pension Funds & Enterprise Knowledge | Public Company)

Key Achievements:
- Designed a pension fund simulation tool (Previdência Privada), transforming complex financial algorithms and planning variables into clear interfaces to empower decision-making;
- Led the UX design for a centralized knowledge management intranet platform, improving internal information architecture

Worked as Art Assistant / UI Designer at Arteria LifeShare.

Worked as Designer at Cnova - GPA.

Worked as Art Assistant at iSee Retail Agency.

Worked as Designer at Live Content.

Worked as Designer at WIPLAY.

Worked as Designer at Documental Gráfica.

Oct 2019

Mar 2017

Sep 2014