Vinicius Bichi

Collaborated with the Investments team on financial products and led end-to-end projects for the Global Account within the Cross Border team, planning and executing user flows for debit and credit cards, international remittances, and internet banking. Contributed reusable, component-based assets to the design system and designed A/B test variants for high-impact conversion points.

Conducted user interviews to identify key needs and pain points, and translated them into intuitive navigation flows for seamless user journeys. Developed high-fidelity screens aligned with brand identity and user expectations, maintaining consistent patterns and reusable components across deliverables.

Led user interviews and facilitated co-creation sessions with stakeholders and clients; designed navigation flows and user journeys. Built screens and interactive prototypes; planned and ran usability test scripts; prepared usability, concept and workshop reports.

Planned and facilitated Design Thinking workshops for team alignment and need identification. Created optimized navigation flows and produced usability testing reports with strategic insights and improvement roadmaps.

Conducted user interviews and benchmarking analyses for clients; designed wireframes grounded in research findings. Planned user testing scripts and prepared usability and concept testing reports; performed desk research to support design decisions.

Designed navigation flows and mobile screens; gathered requirements and organized product backlogs. Communicated and aligned continuously with development teams throughout implementation.

Bachelor’s degree in Media and Advertising.

Higher National Certificate in Graphic Design.