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Wendy Hernandez

@wendyhernandez

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Strategic Marketing Specialist driving full-funnel digital growth through SEO, performance ads, and technical content.

Philippines

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What I'm looking for

I’m looking for a marketing role where I can lead full-funnel digital campaigns, connect SEO and performance ads to measurable growth, and contribute technical, research-driven content that boosts engagement and long-term customer value.

I’m a Strategic Marketing Specialist with 10+ years of experience in digital marketing, technical content creation, and research. I’m known for managing end-to-end marketing campaigns and coordinating cross-functional operations across hospitality, technology distribution, and finance.

In Dubai, I strengthened brand reputation by leading initiatives that won the 2023 Arabia CSR Awards—Hospitality Sector. I also relaunched loyalty program activity to drive long-term engagement and retention, pairing it with integrated digital strategy (SEO and Google Ads) that improved keyword search by 30% and maintained a consistent 98% website engagement rate.

I’ve driven measurable business outcomes through data-guided promotion and demand capture. At Dream Spa Investments LLC, I re-established B2B partner relationships across 16 branches and delivered 50% revenue growth by combining social media advertising with promotion strategies, while SEO and Google Ads improved sales performance for smaller branches by 30%.

I bring multichannel execution depth—B2B LinkedIn marketing and community management, multiformat content (blogs, print materials, online brand promotions), and graphic design for performance-ready assets. Beyond marketing roles, I’ve applied research and communications strengths from my work as a Science Research Specialist, including co-authoring a technical book and translating complex solutions into accessible content.

Experience

Work history, roles, and key accomplishments

Marketing Executive

Two Seasons Hotel & Apartments

Feb 2023 - Oct 2025 (2 years 8 months)

Led the 2023 Arabia CSR Awards submission for the hospitality sector, strengthening regional brand reputation. Relaunched the loyalty program to improve long-term engagement and retention, and implemented SEO and Google Ads that increased keyword search by 30% and maintained a 98% website engagement rate.

Brand Reputation Loyalty Programs SEO Google Ads Website Optimization Digital Campaigns Audience Engagement

Marketing Specialist

Dream Spa Investments LLC

Jun 2021 - Nov 2022 (1 year 5 months)

Managed B2B relationships and re-established commercial deals with third-party partners across 16 branches. Drove 50% revenue growth via data-guided social media advertising and delivered SEO and Google Ads campaigns that improved sales performance for smaller branches by 30%.

B2B Marketing Partner Management Revenue Growth SEO Google Ads Performance Marketing

Marketing Executive

Eolisair FZ LLC / Lucibel ME

May 2020 - May 2021 (1 year)

Expanded the client base through specialized B2B LinkedIn marketing and community management. Secured the 2020 MENA Green Building Awards for Product of the Year (Indoor Air Quality) and managed multichannel content across blogs, print materials, and online promotions.

LinkedIn marketing B2B Lead Generation Community Management Content Marketing Brand Promotion

Social Media Manager

AICOM Solutions Corp.

Apr 2019 - Jan 2020 (9 months)

Improved brand exposure of a blockchain and exchange (fintech) through social media management and community engagement. Developed fintech content that was understandable to the public and generated positive sentiment among community members.

Social Media Management Community Engagement Fintech Content Creation Brand Awareness Content Strategy Sentiment Management

Social Media Coordinator

Global Learning Support Pty. Inc

Jan 2015 - Apr 2017 (2 years 3 months)

Delivered and managed social media content, including scheduling and monitoring, for Australian-based businesses. Used Hootsuite, Zendesk, Capsule, and Canva, trained other coordinators in content writing strategies, and was recognized as Social Media Coordinator of the Year (2015).

Hootsuite Zendesk Capsule CRM Canva Content Writing

Science Research Specialist

Philippine Rice Research Institute

Sep 2013 - Dec 2014 (1 year 3 months)

Co-authored a technical book on agritourism, translating complex smart farming solutions into accessible intellectual property for the public. Coordinated communications with diverse stakeholders, including international partners and policymakers, and earned 3rd Place in a poster competition at the 27th National Rice R&D Conference.

Science Communication Technical Writing Agritourism Stakeholder Engagement Research Communication visual communication

Sales Support Assistant 3

Banco de Oro, Universal Bank, Inc.

Nov 2010 - Mar 2013 (2 years 4 months)

Performed as a top branch sales contributor for car loans across 700+ branches, ranking within the top 3 provincial business centers. Increased sales by 50% through referrals and follow-ups and supported car-show lead generation that contributed to 30% of sales revenue.

Sales Support Lead Generation Referrals Event Marketing

Education

Degrees, certifications, and relevant coursework

University of the Philippines Los Baños

Bachelor of Science in Development Communication, Development Communication

2006 - 2010

Activities and societies: Relevant coursework in Visual Design, Advertising, Journalism, and Science Communication. Gamma Sigma Delta Honor Society member (2010).

Earned a Bachelor of Science in Development Communication from the University of the Philippines Los Baños from 2006 to 2010. Completed coursework in visual design, advertising, journalism, and science communication.