Open to opportunities

wang genevieve

@wanggenevieve

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Growth strategist combining data-driven commercialisation with cross-border e‑commerce expertise.

China

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What I'm looking for

I seek a senior growth or commercial strategy role where I can apply data-driven experimentation, cross-border GTM, and CRM-led retention to scale revenue and customer lifetime value in a collaborative, impact-focused team.

I am a growth and commercialisation strategist who blends data, AI and hands-on e-commerce experience to scale luxury and DTC businesses across Asia and Europe.

With MA-level creative training and a biotechnology background, I bring interdisciplinary problem-solving and behavioural insight to commercial strategy, validated by rapid market tests and profitable ventures.

I led CRM, paid‑media experiments and omnichannel initiatives for clients including LVMH, Farfetch and a UK luxury concierge, generating measurable returns: £850K sales for Dior/Farfetch, ~200% ROI on marketing spend, and a 40% increase in channel profit margin.

I build growth models, design lifecycle and loyalty programs, and operationalise cross-border supply advantages—delivering cross-cultural GTM pivots and revenue outcomes, including a personal cross-border venture that reached annual net profit > RMB 1 million.

Experience

Work history, roles, and key accomplishments

BD & Growth Strategy Consultant

Independent / Consultancy

Mar 2024 - Mar 2025 (1 year)

Spearheaded 0-1 market entry and growth model validation for a UK luxury concierge in Asia, pivoting GTM from DTC to B2B and increasing channel profit margin by 40% through supply-chain arbitrage and pricing strategy.

Growth Strategy GTM Paid Media Data Analysis A B Testing Pricing Strategy

Global KOL & PR Lead

Feng Chen Wang

Oct 2023 - Mar 2024 (5 months)

Led KOL and PR activation across Fashion Week markets, driving organic influencer reach and integrating paid campaigns to achieve an 85% inventory clearance rate and ~200% marketing ROI.

KOL Management PR Influencer Marketing Campaign Strategy Paid Media Inventory Monetisation Fashion Marketing

CRM Strategy & Omnichannel Lead

LVMH & Farfetch

Jan 2022 - Sep 2023 (1 year 8 months)

Led CRM and omnichannel growth initiatives for Dior and Farfetch, leveraging AI-powered profiling to generate £850K in sales and launching loyalty-driven retention that enabled high-value personalised outreach.

CRM Customer Lifecycle Loyalty Programs Enablement Data & Analytics

Cross-Border E-Commerce Founder

Personal Venture

Jan 2020 - Dec 2022 (2 years 11 months)

Built and validated a cross-border e-commerce MVP using Lean Startup methods, scaling to annual net profit exceeding RMB 1,000,000 through rapid funnel testing and optimisation.

E Commerce Operations Lean Startup Sourcing

Education

Degrees, certifications, and relevant coursework

University of the Arts London

Master of Arts, Fashion Artefact

2019 - 2021

Activities and societies: Cross-border creative projects (biotech + jewellery design); received offers from RCA & LCF

Completed an MA in Fashion Artefact focusing on interdisciplinary innovation combining psychology, behavioural insights, and design, including cross-border projects in biotech and jewellery design.

University of Florida

Exchange Program, Food Science & Biotechnology

2017 - 2018

Grade: GPA 3.5

Exchange study in Food Science & Biotechnology with a GPA of 3.5 while supported by the National Full Scholarship (CSC).

Nanjing Agricultural University

Bachelor of Science, Biotechnology

2014 - 2018

Activities and societies: Top Talent Program; First-class National Scholarship; Top 20 in National Excellence Program for Science

Bachelor of Science in Biotechnology through a Top Talent Program, awarded First-class National Scholarship and ranked in the Top 20 of the National Excellence Program for Science.