Open to opportunities

WALTANA TSEGAYE

@waltanatsegaye

Message

Business strategist and marketing leader driving export and growth.

Ethiopia

Message

What I'm looking for

I seek roles where I can lead strategy and growth, work cross-culturally or remotely, drive market expansion, and build long-term partnerships while delivering measurable commercial impact.

I am a results-driven business executive and entrepreneur with over a decade of experience in business strategy, international trade, marketing, communications, and brand development. As Founder and CEO of Trade Nest Trading PLC, I lead a diversified enterprise with a capital base exceeding 25 million ETB, delivering export-import solutions, investment and business consultancy, and full-scale communications and marketing services.

My work combines analytical thinking, commercial awareness, negotiation capability, and creative problem-solving to drive measurable growth and long-term value. I thrive in cross-cultural and remote environments, advising clients on market entry, revenue expansion, and operational optimization while leading brand positioning and campaign strategy.

Experience

Work history, roles, and key accomplishments

Current

Founder & CEO

Current

Trade Nest Trading PLC

Jan 2020 - Present (6 years 2 months)

Founded and lead a diversified firm with a capital base >25M ETB, directing corporate strategy, export-import operations, partnerships, and consultancy services to drive market expansion and revenue growth.

Business Strategy International Trade Partnership Management Marketing Communications Revenue Growth

Independent Business Consultant

Integrated Business Consultancy

Jan 2017 - Dec 2019 (2 years 11 months)

Provided strategic advisory to SMEs on market positioning, sales performance, and brand development, delivering frameworks that improved customer acquisition and commercial outcomes.

Business Consulting Sales Strategy Positioning Brand Development

Founder & General Manager

Mameka Printing

Jan 2016 - Dec 2018 (2 years 11 months)

Managed a commercial printing operation serving corporate, NGO, and institutional clients, overseeing procurement, production quality, and client retention to secure recurring contracts.

Operations Management Procurement Quality Control Client Relationship Management Production Planning Contract Management

Founder & Managing Director

Walt Media & Production

Jan 2015 - Dec 2017 (2 years 11 months)

Built and managed a creative media agency delivering branded content and visual communications, leading concept development, production workflows, and client strategy to improve brand engagement.

Brand Strategy Content Production Creative Direction Client Management visual communication Campaign Development Project Delivery

Education

Degrees, certifications, and relevant coursework

Jimma University

Bachelor of Science, Computer Science

2011 - 2015

Completed a Bachelor of Science in Computer Science with emphasis on analytical thinking, systems design, and applied computing to support data-driven decision making.