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Asnake gizachew

@asnakegizachew

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Creative Lead, Brand Consultant

Ethiopia

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, allowing me to drive impactful brand strategies.

A visionary Creative Director with 18+ years of experience in leading creative teams and delivering innovative brand strategies across print, video, and digital media. Known for challenging the status quo, I specialize in transforming brands into iconic stories that resonate deeply with audiences. I drive results through bold concepts, creative leadership, and meticulous execution. With a proven track record of exceeding client KPIs and fostering a culture of collaboration, I am passionate about creating compelling visual narratives that drive engagement and elevate brand identities.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead

Current

AADVENTUER STUDIO

Apr 2016 - Present (9 years 3 months)

As Creative Lead, I orchestrated a rebranding initiative that resulted in a 55% increase in market share and a 35% uplift in brand recognition. I led a cross-functional team to execute multi-platform campaigns that consistently surpassed client expectations, driving significant increases in brand awareness and revenue.

Brand Strategy Creative Direction Team Leadership

Creative Director

ZELEMAN COMMUNICATIONS

Mar 2015 - Mar 2016 (1 year)

Directed the creative strategy for a multi-platform campaign, achieving a 40% higher engagement rate than industry standards. Fostered a culture of innovation, resulting in a 55% increase in campaign output and a 35% improvement in team retention.

Creative Strategy Campaign Management Engagement

Art Director

CACTUS COMMUNICATIONS

Apr 2010 - Mar 2015 (4 years 11 months)

Led the creative vision for a successful product launch, contributing to a 17% YoY revenue growth for an FMCG client. Collaborated with cross-functional teams to develop innovative design solutions that enhanced brand identity.

Product Launch Cross Functional Collaboration Brand Identity

Freelance Designer

Self Employed

Nov 2009 - Feb 2010 (3 months)

Delivered over 45 bespoke design solutions, creating impactful visual content for various industries. Demonstrated advanced creative and technical expertise in graphics design.

Graphic Design

Senior System Analyst, Graphic Designer

BEDROCK IT SOLUTIONS

Aug 2007 - Nov 2009 (2 years 3 months)

Optimized systems efficiency while injecting creativity into design projects. Collaborated with programmers and analysts to develop user-centric design solutions.

Systems Analyst Graphic Design User Centric Design Collaboration Optimization