At AL-SAM PLC, I develop coffee marketing and promotional strategies and work to secure export sales contracts. I also build sustainable relationships with coffee buyers and maintain communication across the coffee supply chain.
Previously, as Corporate Export Manager at HORRA CORPORATE GROUP and Export Manager at HADEED TRADING PLC, I planned and directed export activities, managed foreign sales contracts, and developed coffee marketing strategies.
At Arfasa General Trading plc and ZELEALEM ESHETU COFFEE EXPORTER, I worked on coffee export sales, buyer relationships, marketing plans, and export contract administration. At ZELEALEM ESHETU COFFEE EXPORTER, I also served as an ECX Trade Representative.
Earlier, I managed general business and export activities at JEMO GENERAL BUSINESS SC, worked in sales and commercial management at ADAMA STEEL FACTORY, and served as an accountant at ETHIOPIAN CONFIRMITY ASSESSMENT ENTERPRISE.

