Open to opportunities

Wakumelo Lutangu

@wakumelolutangu

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Experienced marketing professional with a focus on digital strategies.

Zambia

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What I'm looking for

I seek a dynamic role that fosters innovation and growth, with a focus on strategic marketing and team leadership.

I am a marketing professional with over five years of experience, specializing in digital marketing and strategic planning. I hold a Bachelor's Degree in Special Education and a Certificate in Digital Marketing, which have equipped me with a unique perspective on customer engagement and relationship management. My career has been marked by a commitment to driving sales growth and implementing effective marketing strategies that align with organizational goals.

Currently, I serve as the Head of Marketing at Rubis Energy Zambia, where I develop and execute brand marketing plans for a diverse portfolio. My role involves managing both B2B and B2C communications, leading third-party agencies, and conducting market research to inform our strategies. I pride myself on my ability to motivate teams and foster collaboration, ensuring that we meet our targets while maintaining a strong focus on customer satisfaction.

Throughout my career, I have demonstrated a keen ability to analyze market trends and adapt our marketing efforts accordingly. My experience spans various roles, including Digital Marketing Manager and Digital Marketing Officer, where I honed my skills in social media management, SEO, and campaign performance analysis. I am passionate about leveraging innovative ideas to enhance brand visibility and drive engagement.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

RUBIS ENERGY ZAMBIA

Jun 2022 - Present (2 years 11 months)

Responsible for developing and implementing brand marketing plans for a portfolio of B2B and B2C brands. Managed ATL and BTL communication, led third-party agencies, and conducted market research to optimize marketing strategies.

Brand Management Marketing Strategy Digital Marketing Market Research Budget Management Team Leadership Communication Social Media Management

Digital Marketing Manager

BLOCKHOUSE MEDIA

Jul 2020 - Mar 2022 (1 year 8 months)

Managed social media platforms and executed digital marketing campaigns including SEO/SEM and email marketing. Coordinated content production and analyzed campaign performance against goals.

Digital Marketing SEO SEM Social Media Management Content Creation Campaign Analysis Budgeting Trend Analysis

Digital Marketing Officer

MARSHALL LINUX LOGISTICS

Feb 2020 - Dec 2020 (10 months)

Executed marketing strategies in collaboration with the sales team, optimized website content for SEO, and generated innovative marketing ideas and strategies.

SEO Marketing Strategy Email Marketing Copywriting Traffic Generation Marketing Analysis Team Collaboration

Social Media Manager (Volunteer)

She Entrepreneur Zambia

May 2019 - May 2019 (0 months)

Managed social media presence for a non-profit organization, creating content and engaging with the community to promote initiatives.

Social Media Management Content Creation Community Engagement Communication Team Collaboration Strategy Development

Digital Marketing Executive

AW MEDIA ZAMBIA

Mar 2018 - Apr 2019 (1 year 1 month)

Managed various brands and social media sites, produced monthly insight reports, and conducted marketing research to enhance brand visibility.

Social Media Management Brand Management Marketing Research Content Creation Customer Engagement Process Improvement Team Collaboration Problem Solving

Sales Agent

ZANACO BANK

Mar 2018 - Apr 2019 (1 year 1 month)

Demonstrated products to potential customers, generated sales, and created detailed presentations to promote brand awareness.

Sales Customer Engagement Presentation Skills Market Analysis Relationship Management Communication Negotiation Brand Awareness

Content Developer

Digital Blue Media

Mar 2018 - Mar 2018 (0 months)

Developed engaging content for various digital platforms, focusing on brand messaging and audience engagement.

Content Development Digital Marketing Copywriting SEO Social Media Strategy Creative Writing

Psychosocial Counselor

Kalingalinga Health Centre

Mar 2018 - Mar 2018 (0 months)

Provided psychosocial counseling services to individuals, focusing on mental health and community support.

Counseling Mental Health Community Communication Empathy Problem Solving Team Collaboration

Education

Degrees, certifications, and relevant coursework

University of Zambia

Bachelor's Degree, Special Education

Holder of a Bachelor’s Degree in Special Education, with expertise in developing and implementing strategic marketing plans and managing relationships at senior levels.