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Wajid Ali

@wajid_ali

Social Media Manager & Performance Marketing Specialist with 3.5+ years of experience in Meta Ads, Google Ads, lead generation, social media strategy,

Pakistan

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What I'm looking for

I’m seeking a remote Social Media Manager or Digital Marketing role where I can use my 3.5+ years of experience in social media management, paid advertising, content strategy, and lead generation to help brands grow and achieve measurable results.

Performance-driven Social Media Manager and Performance Marketing Specialist with 3.5+ years of experience in social media management, paid advertising, lead generation, and digital marketing. Experienced in Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, content strategy, campaign optimization, and conversion tracking. I help businesses grow their online presence, generate qualified leads, and improve marketing performance through data-driven strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketer

Current

Red Star Technologies

May 2025 - Present (1 year 3 months)

Managed social media campaigns for clients, focusing on brand growth, engagement, lead generation, and conversions. Developed content strategies and calendars, managed Meta Ads, created and tested creatives, monitored performance, and optimized campaigns to improve reach, engagement, leads, and overall marketing results. Worked with clients to achieve marketing goals.

Social Media Marketing Social Media Management Social Media Content Creation Facebook Ads Instagram Ads Performance Marketing

Senior Performance Marketer

Risen Store

Nov 2024 - May 2025 (6 months)

• Managed social media for a grocery/Cash & Carry business across multiple branches.
• Created monthly content calendars for promotions, products, seasonal campaigns, and engagement.
• Managed Facebook & Instagram ads to increase reach, engagement, and awareness.
• Created and managed the “Risen Savings” Facebook page for promotions.
• Monitored performance to optimize content and ad strategies.

Senior Performance Marketer

Ykop Solutions

Aug 2023 - Nov 2024 (1 year 3 months)

• Managed social media marketing and content strategies for clients.
• Created content calendars, promotional campaigns, and engaging content.
• Managed Facebook and Instagram ads to generate leads and increase sales.
• Analyzed performance and optimized content and ad strategies.
• Supported digital marketing initiatives and client growth.

Social Media Marketing Social Media Management Social Media Strategy Facebook Marketing Facebook Pixel Facebook Ads Facebook Ads Manager Facebook Conversions API Facebook Leads Instagram Ads Instagram Marketing Pixel Setup Meta Ads

Senior Performance Marketer

CMC M-Tech

Jan 2023 - Aug 2023 (7 months)

• Managed social media marketing and content creation for the company.
• Planned and published engaging content across social media platforms.
• Created content calendars for promotions, campaigns, and brand awareness.
• Managed Facebook and Instagram advertising campaigns.
• Monitored performance and optimized content and marketing strategies.