Usama Altaf

I am a results-driven Social Media Marketing Specialist with over four years of hands-on experience managing and scaling ad campaigns across Facebook, Instagram, and LinkedIn. I specialize in audience targeting, budget optimization, ad creative development, and performance analytics to drive measurable business results.

In recent roles I launched Facebook campaigns that drove 300+ showroom visits in 60 days and designed LinkedIn and Meta ads that produced $103K+ in lead conversions within eight months. I consistently improve engagement through A/B testing and campaign optimization, achieving notable ROAS and conversion lifts.

I have delivered cross-industry success in clothing, real estate, and automotive sectors, including generating over $400K in revenue across campaigns in 2023 and helping sell 12+ luxury real estate units in three months. I also scaled a fashion brand to 60K followers through organic and paid strategies.

I bring a data-driven, test-and-learn approach to campaign management, enjoy collaborating with stakeholders to improve CRM and tracking, and focus on maximizing ROI while reducing wasted spend and abandoned-cart rates.