Open to opportunities

Wairimu Kimani User

@wairimukimaniuser

Message

I’m a global brand strategist and marketing consultant who turns customer insight into distinctive brands and growth.

Kenya

Message

What I'm looking for

I’m looking to lead research-driven brand and marketing strategy where I can pair customer insight with creative direction to grow positioning, strengthen consistency across channels, and deliver measurable product and brand outcomes—ideally in a collaborative, global team.

I’m a brand strategist, marketing consultant, and multidisciplinary designer with over 8 years of experience delivering research-driven brand, marketing, and communications solutions across North America, Europe, Africa, and global remote markets. I’ve completed 320+ international consulting engagements spanning corporate, technology, consumer, nonprofit, and public sector organisations, earning recognition for blending customer insight, strategic thinking, and creative execution.

As Founder and Creative Director at Nalo Collective and a Top Rated Upwork consultant, I develop brand positioning, communications platforms, and identity systems that strengthen market presence and improve customer experiences. At The Veld Agency, I co-led digital product and brand work—integrating feedback to lift customer satisfaction by 21%, reducing design turnaround time by 25% with AI-driven design capabilities, and improving conversion rates by 10% through customer-focused positioning.

Experience

Work history, roles, and key accomplishments

Current

Founder, Brand Strategy Consultant

Current

Nalo Collective

Jan 2019 - Present (7 years 7 months)

Delivered 320+ international consulting engagements across North America, Europe, Africa, and global remote markets, providing brand strategy, brand identity design, marketing strategy, and creative direction.

Current

Global Brand & Marketing Strategist

Current

Upwork

May 2017 - Present (9 years 3 months)

Delivered 300+ international consulting projects and achieved Top Rated status, guiding founders and business leaders on brand positioning, visual identities, messaging frameworks, and go-to-market strategies.

Co-Chief Executive Officer

The Veld Agency

Oct 2020 - Dec 2023 (3 years 2 months)

Directed cross-functional strategy, design, product, and creative teams to deliver customer-centred digital products, brand experiences, and commercial initiatives.

Product Strategy Conversion Rate Optimization Brand Messaging Go To Market Strategy Stakeholder Engagement Creative Direction Cross functional Leadership

Ticketing Agent

MOOKHAfrica

Jul 2018 - Mar 2020 (1 year 8 months)

Worked as a Ticketing Agent at MOOKHAfrica.

Social Media Manager

Insignia Productions

Jan 2018 - Jun 2018 (5 months)

Developed and managed digital content and creative assets to strengthen brand visibility and maintain consistent brand identity across social media platforms.

Social Media Management Digital Content Creation Integrated Marketing Marketing Communications Brand Consistency Audience Engagement