Open to opportunities

Matasa Ibrahim

@matasaibrahim

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Senior Creative Director specializing in brand, motion, and performance-driven design.

Kenya

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What I'm looking for

I seek a leadership role where I can drive creative strategy, mentor designers, and deliver performance-driven brand and motion work within a collaborative, growth-focused team.

I am a Senior Creative Director and Motion Graphics specialist with over eight years of experience crafting high-impact brand identities, digital campaigns, and motion assets for agencies and in-house teams. I combine creative leadership with data-driven design to elevate brand visibility across global markets.

Throughout my career I have led creative teams and projects that delivered measurable results, including campaigns that achieved 30–50% higher engagement and design process improvements that reduced turnaround time. I excel in Adobe Creative Suite, Figma, and building design systems that ensure consistent brand experiences.

I have managed multi-platform creative work for international and regional clients, mentored junior designers, and streamlined production workflows to improve quality and efficiency. My background spans motion graphics, video editing, social media strategy, and CMS design.

I am passionate about design leadership, innovation, and cross-functional collaboration, and I focus on translating creative concepts into performance-oriented solutions that align with campaign KPIs and drive ROI.

Experience

Work history, roles, and key accomplishments

Current

Creative Design Manager

Current

Touch and Grow Marketing

Jul 2025 - Present (6 months)

Lead creative direction for international and regional clients, developing data-driven visual campaigns that increased client engagement by 30% and maintained design systems and content calendars for brand consistency.

Creative Direction Brand Identity Motion Graphics Adobe Creative Suite Figma Content Strategy Design Systems

Lead Creative Graphics Designer

Nisc Group Company Limited

Jul 2024 - Jul 2025 (1 year)

Directed visual design and branding for corporate campaigns and product launches, streamlined production workflows cutting revision time by 20% and supervised designers for campaign delivery.

Branding Visual Design Adobe Creative Suite Motion Graphics Workflow Optimization Team Leadership

Lead Creative

Liveal Africa Ltd

Mar 2023 - Jul 2023 (4 months)

Oversaw multi-platform creative projects achieving 90% client satisfaction and drove social media creative direction that delivered 30–40% engagement growth through motion graphics and brand visuals.

Social Media Strategy Motion Graphics Brand storytelling Adobe After Effects Premiere Pro Campaign Management Client Relations

Lead Creative (Freelance & Contract)

M.I Ideas

Jan 2016 - Dec 2022 (6 years 11 months)

Developed visual identities and digital assets for startups and established brands, delivering 1,000+ creative assets and consulting on brand positioning and creative strategy.

Brand Identity Graphic Design Motion Graphics Adobe Creative Suite Video Editing Client Consulting Campaign Asset Production

Creative Assistant

Woodnork Green Ltd

May 2018 - Oct 2018 (5 months)

Assisted in concept development and layout design for corporate campaigns, prepared print-ready designs and coordinated with production teams to ensure high-quality final outputs.

Layout Design Adobe Photoshop Illustrator Production Coordination

Education

Degrees, certifications, and relevant coursework

Google via Coursera

Professional Certificate, User Experience Design

2023 -

Enrolled in the Google UX Design Professional Certificate focusing on UX principles and a capstone mobile app design that improved task completion time by 38%.