Vuk Milacic
@vukmilacic
Media planner and performance manager driving measurable campaign results.
What I'm looking for
I am a media planner and performance manager with extensive experience designing and executing successful marketing campaigns across Google Ads, Meta Ads and DSP platforms.
I excel in dynamic environments, work efficiently under pressure and continuously pursue improvement through training in analytics and advanced Google Ads techniques.
My hands-on roles have included Digital Account Executive, Ads Manager and Media Planner, where I focused on campaign strategy, copywriting, content creation and performance optimization.
I am committed to professional development, currently studying IT and leveraging courses in Google Ads, analytics, HTML & CSS to broaden my technical skill set and deliver stronger campaign outcomes.
Experience
Work history, roles, and key accomplishments
Media Planner & Ads Manager
S&Friends
Sep 2023 - Present (2 years 1 month)
Leading media planning and ad management across platforms (Google Ads, Meta, DSPs), driving performance improvements and campaign strategy since September 2023.
Digital Account Executive
S&Friends
Jan 2023 - Sep 2023 (8 months)
Managed Meta Ads accounts and coordinated digital campaigns across clients, driving optimization and reporting to improve ad performance from January to September 2023.
Media Planner & Performance Manager
S&Friends
Sep 2022 - Jan 2023 (4 months)
Planned and executed media campaigns using Google Ads and DSP platforms, improving campaign performance and efficiency across accounts during a multi-month engagement.
Education
Degrees, certifications, and relevant coursework
University of MEF
Information Technology
Fourth-year IT studies student at MEF focusing on information technology coursework.
Eighth Belgrade Gymnasium
High School Diploma, Secondary Education
Completed secondary education at Eighth Belgrade Gymnasium with general academic curriculum.
Miroslav Varga - Advanced Google Ads Course
Digital Advertising
Completed an advanced Google Ads training course focused on campaign setup and optimization.
Miroslav Varga - Analytics Course
Analytics
Completed an analytics training course covering data analysis tools and methodologies.
HTML & CSS Course
Web Development
Completed a course in HTML and CSS covering web markup and styling fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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