Vinoth Kannan

I turn programmatic complexity into measurable results.

Around 8 years of overall hands on experience in Adtech, ProgrammaticAdvertising and other Saas platforms, I specialise in managing end to end campaign management and optimization execution across platforms Microsoft Xandr, DV360, The Trade Desk, Stack adapt, etc., supporting global agency and direct DSP clients across the multiple Geographies.

Currently serving as Technical Lead at HCL Tech (Microsoft Ads / Xandr), I lead a team of 5+ specialists, driving campaign quality, resolving high-priority escalations, and building the knowledge infrastructure that keeps operations running at scale. In my role, I manage a $2M+ programmatic portfolio, delivered Supply Path Optimisation (SPO) analyses that reduced client media waste by 18%, and improved cross-regional SLA adherence by 30%.

My Value:

Deep platform expertise: Xandr, DV360, CM360, GAM 360, TTD, Stack Adapt

Technical fluency: RTB, debug auction analysis, PMP & PG deal troubleshooting, REST API & SQL

People leadership: line management, mentoring, and capacity planning for global teams

Client impact: CSAT >95%, MTTR reduced by 35%, ticket deflection improved by 28%

I am certified with Google DV360, Trade Desk, Stack Adapt on Digital Advertising core concepts.