vinicius malinoski

I founded FEITO and lead its creative, operations, production, and finance work to establish it as a leading AI-first production company in Brazil and abroad. In its first nine months, we estimated 90 projects, delivered 20, generated more than R$1 million in profit, and produced work for the USA, China, Chile, and Italy.

At Netflix, I led film marketing in Brazil, shaping annual strategy and portfolio decisions while evolving campaign approaches for Brazilian films. I increased digital media investment by 25%, consolidated agency partners by 40%, and helped position Brazil's marketing team as Netflix's most creative globally.

At Google, I restructured Creative Works, doubled service volume and coverage with 50% fewer headcount, and consistently exceeded targets by 15–20% from 2018 to 2021. I also co-created YouTube Works in Brazil, where its first edition achieved 200% higher registration performance than the USA.

Across Talent, DM9DDB, Rede106, Gringo, and other agencies, I've led creative, production, innovation, strategy, and multidisciplinary teams. I care about creative efficiency, digital transformation, diversity, and building work that grows brands and businesses.