Vinicius Fernandes
@viniciusfernandes
Social Media Specialist with experience in community management, campaign coordination, and client communication.
What I'm looking for
I am a Social Media Specialist with a degree in Social Communication and hands-on experience supporting brands like Panasonic do Brasil and BR Malls. I focus on community management, crisis response, campaign coordination, and data-informed improvements to engagement.
My background spans agency and in-store roles, where I supported account teams, managed timelines and deliverables, prepared briefings and reports, and maintained direct client communication. I have experience with CRM analysis, social monitoring platforms, and cross-functional collaboration with marketing teams.
Currently I work as a Fashion Advisor in Sliema, Malta, bringing customer-facing skills, visual merchandising support, e-commerce order preparation, and inventory management to complement my digital marketing expertise.
Experience
Work history, roles, and key accomplishments
Fashion Advisor
Bigbon Group - Bershka
Jan 2025 - Present (8 months)
Provided personalized fashion consultancy, supported visual merchandising and in-store campaigns, and optimized stockroom operations to improve inventory accuracy and e-commerce order fulfilment.
Junior Advertising Assistant
Repense Agency - Panasonic
May 2024 - Oct 2024 (5 months)
Supported account teams with project coordination, client communication, and monthly publication schedules, producing briefs and status reports to guide campaign execution.
Junior Community Manager
Dynamind Agency - BR Malls
Oct 2023 - Aug 2024 (10 months)
Managed weekend and holiday shifts handling client social media interactions and support for BR Malls, focusing on timely responses and data classification.
Community Manager Assistant
Repense Agency - Panasonic
Sep 2023 - May 2024 (8 months)
Monitored and responded to social media interactions, assisted in crisis management and customer support, and analyzed CRM data to improve engagement and report community metrics.
Junior Community Manager
MRM Brazil - BR Malls
Nov 2022 - Oct 2023 (11 months)
Handled social media interactions and customer support via Stilingue, monitored and classified data continuously, and managed crisis situations to optimize CRM outcomes.
Administrative and Commercial Assistant
USP - São Paulo University
Jan 2023 - Jun 2023 (5 months)
Managed student enrollment and documentation, processed payments and contracts, and provided customer service while maintaining partner company communications.
Social Media Customer Support
Elite Brazil
Nov 2020 - Oct 2022 (1 year 11 months)
Managed customer inquiries through Buzzmonitor, optimized support routines, and provided specialized support for Oi Telecomunicações across multiple channels.
Education
Degrees, certifications, and relevant coursework
Anhembi Morumbi University
Bachelor of Social Communication, Social Communication
2019 - 2022
Completed a Social Communication degree focusing on media, marketing, and community engagement between 2019 and 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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