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Lara Duarte

@laraduarte

Social Media Manager for freelance clients, creating Instagram Reels strategies to grow reach and engagement.

As a freelance Social Media Manager, I manage social media operations from strategy and content planning to market research and performance analysis. I develop Instagram Reels strategies to increase reach, engagement, and brand visibility.

At FAZ CAPITAL, I developed copywriting briefs and content guidelines, managed content calendars, and monitored KPIs to optimize strategies. I also created and recorded personal video content for social media.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Freelance

Mar 2023 - Present (3 years 6 months)

Managed end-to-end social media operations including strategy, content planning, market research, and performance analysis. Developed and executed Instagram Reels strategies to increase reach and engagement.

Social Media Strategy Content Planning Market Research Performance Analysis Instagram Reels Client Management

Social Media Specialist & Content Creator

Faz Capital

Jun 2025 - May 2026 (11 months)

Developed copywriting briefs and content guidelines ensuring brand consistency. Managed content calendars aligned with marketing objectives and monitored KPIs to optimize strategies based on data insights.

Copywriting Content Planning KPI Analysis AI Tools Social Media Marketing Content Creation

Social Media Manager

LR Marketing Company

May 2022 - Jul 2023 (1 year 2 months)

Developed structured content briefs aligned with brand positioning. Provided remote client support and strategic content collaboration, and created monthly performance reports with actionable insights.

Content Briefs client support Strategic Collaboration performance reporting Social Media Marketing